InMobi unit Glance goes Live to lure more users on its lock screen
NEW DELHI :Glance, the business-to-consumer unit of adve-rtising tech unicorn InMobi, is betting big on its new Live feature being made available on its lock screen. “One in every four Indian smartphone users is now active on the Glance platform, which offers an interactive lock screen experience to Android smartphone users," the research note said. As literally millions of apps vie for limited screen real estate on a consumer’s smartphone, the so-called screen-zero apps or lock-screen apps are the next frontier for marketers and Glance is well-positioned there," contended Kashyap Kompella, chief executive officer of technology industry analyst firm RPA2AI Research. “Glance is early in its monetization journey and, hence, it is a very small percentage of InMobi group’s total revenue numbers," Shah said.
Reliance Industries in talks to buy stake in Google-backed Glance InMobi: Report
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