Google’s cloud unit taps Arm-based chips, adding to Intel, AMD pressure
Alphabet Inc's Google Cloud unit on Wednesday said it will start adopting computing chips based on technology from Arm Ltd, making it the latest company to join a transition that will take market share from Intel Corp and Advanced Micro Devices. In the four years since, Arm's technology, which it licenses to other companies to weave into complete chips, has showed up in data centers around the world, including those at Amazon.com, Microsoft Corp and Oracle Corp in the United States and Alibaba, Baidu and Tencent Holdings Ltd in China. But with Google joining the ranks of cloud providers offering Arm-based chips, nearly every major provider now has at least a few offerings based on Arm. Several others - including Google - are turning to Ampere Computing, a chip firm founded by former Intel executives that has filed confidential paperwork with U.S. securities regulators for an initial public offering.
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