Gen Z charmed by 'new Chinese style' clothing trend
6 months, 3 weeks ago

Gen Z charmed by 'new Chinese style' clothing trend

China Daily  

Women from a local community dressed in horse-face skirts at a bookstore and bar in Urumqi, Xinjiang Uygur autonomous region, in April. CHINA DAILY If you ask Generation Z — those born after 1995 and in the 2000s — what the current fashion craze in China is, "new Chinese style" will likely be the answer. On social media platforms like Douyin and Xiaohongshu, the "new Chinese style" remains a fervent topic. E-commerce data from short video platform Kuaishou showed that in the first quarter of this year, orders for products of "new Chinese style "increased by 700 percent compared to the same period last year, while orders for hanfu, the traditional attire of the Han ethnic group, increased by nearly 300 percent. Xue Yadi, born in 2000, praises the "new Chinese style" clothing as "not merely visually appealing but also lightweight".

Style Gen Z Clothing Traditional Chinese Lin  horseface  traditional  modern  clothing  skirts  song  style  chinese  charmed  gen  z  trend  cultural  fashion

History of this topic

Emerging Fashion Designer Collaborates with Tea Brand to Elevate New Chinese Style
2 months ago

Emerging Fashion Designer Collaborates with Tea Brand to Elevate New Chinese Style

China Daily  

Emerging fashion designer Chen Anqi, in collaboration with tea brand Chagee, elevated the popularity of the new Chinese style through a cross-border fusion on the runway. The style blends traditional ethnic crafts and nomadic styles, representing beauty in sharing and exploring more nomadic and primitive elements.

Emerging Fashion Designer Collaborates with Tea Brand to Elevate New Chinese Style
2 months ago

Emerging Fashion Designer Collaborates with Tea Brand to Elevate New Chinese Style

China Daily  

Emerging fashion designer Chen Anqi, in collaboration with tea brand Chagee, elevated the popularity of the new Chinese style through a cross-border fusion on the runway. The style blends traditional ethnic crafts and nomadic styles, representing beauty in sharing and exploring more nomadic and primitive elements.

Zibo's old brands embrace innovation to attract young consumers
6 months ago

Zibo's old brands embrace innovation to attract young consumers

China Daily  

In Zibo, East China's Shandong province, an increasing number of time-honored brands are embracing creativity to attract more consumers, especially the young. In recent years, the trend of guochao, a consumer trend among young people meaning "China-chic", has been highly popular, and many products in Zibo with traditional Chinese elements have gained popularity. In addition to using the most precious …

Zibo's old brands embrace innovation to attract young consumers
6 months ago

Zibo's old brands embrace innovation to attract young consumers

China Daily  

In Zibo, East China's Shandong province, an increasing number of time-honored brands are embracing creativity to attract more consumers, especially the young. In recent years, the trend of guochao, a consumer trend among young people meaning "China-chic", has been highly popular, and many products in Zibo with traditional Chinese elements have gained popularity. In addition to using the most precious …

Gen Z charmed by 'new Chinese style' clothing trend
6 months, 3 weeks ago

Gen Z charmed by 'new Chinese style' clothing trend

China Daily  

Women from a local community dressed in horse-face skirts at a bookstore and bar in Urumqi, Xinjiang Uygur autonomous region, in April. CHINA DAILY If you ask Generation Z — those born after 1995 and in the 2000s — what the current fashion craze in China is, "new Chinese style" will likely be the answer. On social media platforms like …

New Chinese style gives young people a cool everyday choice
7 months, 3 weeks ago

New Chinese style gives young people a cool everyday choice

China Daily  

LIANG LUWEN/FOR CHINA DAILY As people walk through the crowd along the buzzing Pingjiang Road in downtown Suzhou, East China's Jiangsu province, they'll often see women clad in various styles of qipao and hanfu. The fusion of traditional Chinese elements with modern design is often referred to as xinzhongshi, or the "new Chinese style", which has been gaining popularity both …

New Chinese style gives young people a cool everyday choice
7 months, 3 weeks ago

New Chinese style gives young people a cool everyday choice

China Daily  

LIANG LUWEN/FOR CHINA DAILY As people walk through the crowd along the buzzing Pingjiang Road in downtown Suzhou, East China's Jiangsu province, they'll often see women clad in various styles of qipao and hanfu. The fusion of traditional Chinese elements with modern design is often referred to as xinzhongshi, or the "new Chinese style", which has been gaining popularity both …

New Chinese style gives young people a cool everyday choice
7 months, 3 weeks ago

New Chinese style gives young people a cool everyday choice

China Daily  

LIANG LUWEN/FOR CHINA DAILY As people walk through the crowd along the buzzing Pingjiang Road in downtown Suzhou, East China's Jiangsu province, they'll often see women clad in various styles of qipao and hanfu. The fusion of traditional Chinese elements with modern design is often referred to as xinzhongshi, or the "new Chinese style", which has been gaining popularity both …

Young buyers snap up snazzy traditional outfits
8 months, 4 weeks ago

Young buyers snap up snazzy traditional outfits

China Daily  

Traditional Chinese attire that incorporates stylish modern designs is becoming popular among consumers this year, driven by the younger generation's fondness for the country's cultural heritage, and thereby fueling more business opportunities for retailers. During the Spring Festival holiday in February, various traditional Chinese-style outfits containing dragon and phoenix elements became quite the rage among young consumers, as such clothing …

Young buyers snap up snazzy traditional outfits
8 months, 4 weeks ago

Young buyers snap up snazzy traditional outfits

China Daily  

Traditional Chinese attire that incorporates stylish modern designs is becoming popular among consumers this year, driven by the younger generation's fondness for the country's cultural heritage, and thereby fueling more business opportunities for retailers. During the Spring Festival holiday in February, various traditional Chinese-style outfits containing dragon and phoenix elements became quite the rage among young consumers, as such clothing …

Young buyers snap up snazzy traditional outfits
9 months ago

Young buyers snap up snazzy traditional outfits

China Daily  

A staff member of a hanfu company arranges attire for a model in Caoxian county, Shandong province, in 2021. CHINA DAILY Traditional Chinese attire that incorporates stylish modern designs is becoming popular among consumers this year, driven by the younger generation's fondness for the country's cultural heritage, and thereby fueling more business opportunities for retailers. During the Spring Festival holiday …

Young buyers snap up snazzy traditional outfits
9 months ago

Young buyers snap up snazzy traditional outfits

China Daily  

A staff member of a hanfu company arranges attire for a model in Caoxian county, Shandong province, in 2021. CHINA DAILY Traditional Chinese attire that incorporates stylish modern designs is becoming popular among consumers this year, driven by the younger generation's fondness for the country's cultural heritage, and thereby fueling more business opportunities for retailers. During the Spring Festival holiday …

Young buyers snap up snazzy traditional outfits
9 months ago

Young buyers snap up snazzy traditional outfits

China Daily  

A staff member of a hanfu company arranges attire for a model in Caoxian county, Shandong province, in 2021. CHINA DAILY Traditional Chinese attire that incorporates stylish modern designs is becoming popular among consumers this year, driven by the younger generation's fondness for the country's cultural heritage, and thereby fueling more business opportunities for retailers. During the Spring Festival holiday …

Success and the price of going for the CHINESE TOUCH
2 years, 11 months ago

Success and the price of going for the CHINESE TOUCH

China Daily  

The Into the Confident Generation Z－2021 New Youth Insight Report, published by Sina News, says 96 percent of Gen-Zers are interested in products displaying elements of guochao, or China chic. A report by the China National Garment Association says Caoxian's online hanfu sales account for 35 percent of such sales nationwide, with 60,000 e-commerce stores. Lyu Xiaowei, a member of …

Success and the price of going for the CHINESE TOUCH
2 years, 11 months ago

Success and the price of going for the CHINESE TOUCH

China Daily  

The Into the Confident Generation Z－2021 New Youth Insight Report, published by Sina News, says 96 percent of Gen-Zers are interested in products displaying elements of guochao, or China chic. A report by the China National Garment Association says Caoxian's online hanfu sales account for 35 percent of such sales nationwide, with 60,000 e-commerce stores. Lyu Xiaowei, a member of …

Success and the price of going for the CHINESE TOUCH
2 years, 11 months ago

Success and the price of going for the CHINESE TOUCH

China Daily  

The Into the Confident Generation Z－2021 New Youth Insight Report, published by Sina News, says 96 percent of Gen-Zers are interested in products displaying elements of guochao, or China chic. A report by the China National Garment Association says Caoxian's online hanfu sales account for 35 percent of such sales nationwide, with 60,000 e-commerce stores. Lyu Xiaowei, a member of …

Success and the price of going for the CHINESE TOUCH
2 years, 11 months ago

Success and the price of going for the CHINESE TOUCH

China Daily  

The Into the Confident Generation Z－2021 New Youth Insight Report, published by Sina News, says 96 percent of Gen-Zers are interested in products displaying elements of guochao, or China chic. A report by the China National Garment Association says Caoxian's online hanfu sales account for 35 percent of such sales nationwide, with 60,000 e-commerce stores. Lyu Xiaowei, a member of …

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