Fake deals, real danger: Why influencers are falling prey to fraudsters
1 month, 3 weeks ago

Fake deals, real danger: Why influencers are falling prey to fraudsters

Live Mint  

Fake brand managers, false deals, access to private data, and all hell breaks loose. Common enough modus operandi of scamsters, but the twist is that they are now beginning to target influencers, exploiting their desperation to cut brand deals and maintain their public image and popularity on social media. “After gaining access to their private data, the scammer maligns or blackmails them and plays on psychological factors like fear and desperation of the influencers to protect their public image from getting tarnished." Ankush Bahuguna, a mega influencer with over 1.1 million followers on Instagram, posted a reel about falling prey to a digital arrest fraud a month ago that gained massive traction on social media. “I was missing from social media for the last three days because I was held hostage by some scammers," said the social media content creator in his post, Mint reported earlier.

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History of this topic

How to Stay Out of Legal Trouble While Promoting Brands: A Guide for Influencers
5 months ago

How to Stay Out of Legal Trouble While Promoting Brands: A Guide for Influencers

Live Mint  

Influencers face legal and enforcement actions for promoting brands they don't use or endorsing betting apps. The spotlight on influencers has turned harsher, along with the rise of the category as a professional choice for web-savvy youth with a pulse on their audience. Influencers must start with the Advertising Standards Council of India's (ASCI) rulebook, which mandates clear labeling of …

Of deals, demands and commerce!
1 year, 8 months ago

Of deals, demands and commerce!

Deccan Chronicle  

Both top government bodies and established corporate companies are jumping on the digital marketing or influencer marketing juggernaut. A surgeon by profession, he adds, “Influencing budgets are factored into corporate annual budgets and I’m happy to say that it’s a great parallel income that rivals any other profession.” Shamshad Begum of Begum’s Choice says “Analytics of social media cannot be …

What are they selling? Who pays? Understanding the dangers of “expert” influencers
1 year, 10 months ago

What are they selling? Who pays? Understanding the dangers of “expert” influencers

ABC  

You only need to spend a few minutes on most social media platforms to find yourself caught in an advice vortex where many young, fit, beautiful people will try to sell you various “hacks” to improve your life. This is not surprising given that many social media platforms target precisely this age group, and one of the big selling points …

ACM warns 'influencers' about buying fake likes and followers
3 years ago

ACM warns 'influencers' about buying fake likes and followers

Dutch News  

The Dutch consumer and markets authority ACM has confronted six Dutch so-called influencers for using fake likes and followers to bolster their sales, with success, the agency said on Friday. Businesses or influencers that still use fake likes or fake followers risk fines for misleading consumers. ‘Consumers must be able to rely on the information they see online,’ ACM board …

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