MSNBC’s ‘Morning Joe’ tries to keep cable news smart while expanding to four hours
2 years, 8 months ago

MSNBC’s ‘Morning Joe’ tries to keep cable news smart while expanding to four hours

LA Times  

Ever since MSNBC’s “Morning Joe” became a cable news breakfast staple nearly 15 year ago, its three hosts Joe Scarborough, Mika Brzezinski and Willie Geist have gotten stopped by viewers who offer thoughts about the three-hour show, which airs live across the country starting at 6 a.m. on the East Coast or 3 a.m. in California. “It’s a great chance to introduce ourselves to people who don’t get up at 3 o’clock in the morning to watch us,” Scarborough says. “If you watch ‘Morning Joe’ you are more likely to keep the channel on MSNBC all day long,” Whitaker says. “It doesn’t solve their prime-time problem, but at least it gives the people who have been the core MSNBC audience for the last decade a reason to start their day with the network.” “Morning Joe” doesn’t have the largest cable news audience in the morning — it trails in second place behind Fox News Channel’s “Fox & Friends” and recently slipped behind CNN’s “New Day” to third place in the 25-to-54 age group favored by advertisers after finishing second in 2021.

History of this topic

Keith Olbermann: MSNBC, fire "Morning Joe" hosts Joe Scarborough and Mika Brzezinski
1 week, 1 day ago
Morning Joe on-screen meltdown after guest said host is 'scared' of Trump
2 weeks, 5 days ago
Bush speechwriter hits back at 'Morning Joe' after show rushes to soften dig at Fox News
2 weeks, 6 days ago
Ted Cruz launches raunchy attack on ‘Morning Joe’ hosts over meeting with Trump
3 weeks ago
At the crossroads of news and opinion, ‘Morning Joe’ hosts grapple with aftermath of Trump meeting
4 weeks, 1 day ago
Weary MSNBC stars Joe and Mika return to their penthouse amid fears of major cuts as Rachel Maddow's jaw-dropping new salary is revealed
1 month ago
"Morning Joe” has got to go
1 month ago
'Petrified' Morning Joe's REAL reason for meeting Trump revealed amid wild conspiracy theory into dead intern and fears over Gaetz-led retribution
1 month ago
Morning Joe host reveals 'takeaway' from his controversial meeting with Trump as fallout continues
1 month ago
Morning Joe suffers ratings nosedive after hosts met Trump at Mar-a-Lago
1 month ago
‘Morning Joe’ defends Trump meeting claiming ‘massive disconnect’ between ‘social media and the real world’
1 month ago
'They never face the consequences': Ex-MSNBC host blasts Joe and Mika's Trump meeting
1 month ago
'Credibly concerned': Retribution fear reportedly prompted 'Morning Joe' Trump meeting
Trending News
1 month ago
'Worth it': 'Morning Joe' insider hits back at critics' fury over Mar-a-Lago visit
1 month ago
Jon Stewart tells Morning Joe’s Mika and Joe why Trump meeting was a bad idea
1 month ago
The View’s Sunny Hostin accuses Morning Joe hosts of ‘kissing the ring’ after Trump meeting
1 month ago
Megyn Kelly tears into Morning Joe hosts 'grifters' after secret Mar-a-Lago meeting to make amends with Trump
1 month ago
"You said he was Hitler": Jon Stewart addresses "Morning Joe" hosts for meeting with Trump
1 month ago
‘Morning Joe’ meeting with Trump was driven by fears of retribution from incoming administration, sources say
Top News
1 month ago
'Bent the knee': Morning Joe watchers outraged by hosts' Mar-a-Lago meeting with Trump
1 month ago
'Morning Joe' Co-Hosts Agree 'To Restart Communications' With Trump After Long-Standing Criticism
1 month ago
MSNBC’s ‘Morning Joe’ hosts traveled to Florida to meet with Trump and ‘restart communications’
1 month ago
MSNBC’s ‘Morning Joe’ hosts reveal they met with Trump at Mar-a-Lago ‘to restart communications’
Top News
1 month, 1 week ago
Trump critics and 'Morning Joe' hosts meet him, agree to 'restart communications'
1 month, 1 week ago
"Morning Joe" hosts Joe Scarborough and Mika Brzezinski meet with Trump to "restart communications"
1 month, 1 week ago
'Conspiracy': MSNBC's Morning Joe gets personal about Matt Gaetz AG nomination
1 month, 1 week ago
‘Morning Joe’ host laments that Trump victory shows US is ‘far more to the right’ than ever in lifetime
1 month, 2 weeks ago
MSNBC Morning Joe hosts are left stunned by Trump's 2024 election victory and make shock concession
1 month, 2 weeks ago
'A staggering moment': Morning Joe panel stunned by Trump's new violent rhetoric
1 month, 3 weeks ago
MSNBC's Morning Joe addresses shocking claims he killed an intern at his office
1 month, 3 weeks ago
Inside Donald Trump's long-standing feud with Morning Joe
1 month, 3 weeks ago
'Wow': Morning Joe panel accuses Trump of 'waving the white flag' to Russia in new speech
2 months, 4 weeks ago
'Completely off his rocker': MSNBC's Morning Joe hosts stunned by Trump's debate collapse
3 months, 1 week ago
'Wow': Morning Joe panel stunned by Kamala Harris 'show of force' at Democratic convention
4 months ago
Et tu, Morning Joe? MSNBC host of Biden’s favorite show calls on him to ‘do the right thing’
5 months ago
Morning Joe host torches NBC for pulling out the show on Monday following Trump's assassination attempt
5 months, 1 week ago
MSNBC’s ‘Morning Joe’ host says he was surprised and disappointed the show was pulled from the air
5 months, 1 week ago
MSNBC host Joy Reid becomes latest TV star to imply that Trump is partly-responsible for attempt to assassinate him
5 months, 1 week ago
'Nine seconds!' Morning Joe flips out on Trump assassination attempt
5 months, 1 week ago
Morning Joe is PULLED off air after Trump shooting: Inside MSNBC's stunning reason to yank it's flagship politics show from the screens
5 months, 1 week ago
Joe Biden is acting like Donald Trump in his postdebate 2024 campaign.
5 months, 2 weeks ago
Morning Joe battles Axios founder over N.Y. Times' treatment of Joe Biden
5 months, 2 weeks ago
Morning Joe takes jabs at Trump over UK election: ‘This is called a peaceful transfer of power’
5 months, 2 weeks ago
Watch: Morning Joe panel laughs as Rev. Sharpton goes off on 'Dunkin Doughboy' Trump
5 months, 2 weeks ago
'Sick and tired of people like you': Morning Joe rips Trump ally for violence threat
5 months, 2 weeks ago
Morning Joe accuses 'scared to death' Trump aides of 'hiding him' after debate
5 months, 2 weeks ago
The Media Establishment Lays on the Horn: Joe Must Go
5 months, 3 weeks ago
Watch: Morning Joe hosts pounce on Trump's Milwaukee screwup — over beers
6 months, 1 week ago
Morning Joe buries Nikki Haley's 'fact-free garbage' to justify Trump support
7 months ago
Morning Joe accuses the NYT of publishing 'garbage' pro-Trump polls to create news
7 months, 1 week ago

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