‘Avengers: Endgame’ builds on India’s trend of non-festive successes
Live MintOnce considered the key to big box office success, major Indian festivals and the extended weekends they bring are no longer the only way to rake in huge movie collections. As Marvel’s superhero flick Avengers: Endgame joins the ₹300 crore club in India, it adds to the long list of films that have worked with regular opening weekends. “Holidays, festivals, even a minor holiday that could lead to an extended weekend is given priority, while deciding on the release date,” trade analyst Taran Adarsh had tweeted. Akshay Kumar’s Mission Mangal, Baahubali star Prabhas’ bilingual action drama Saaho and John Abraham-starrer Batla House will all arrive on Independence Day. Festive dates have been reserved as far as Christmas 2020 which is when Aamir Khan’s next film, Laal Singh Chaddha, a remake of Hollywood classic Forrest Gump, will release.