Flipkart Mafia-backed quick commerce startup FirstClub eyes top 10% Indians, gets $8 mn funding boost
1 week, 4 days ago

Flipkart Mafia-backed quick commerce startup FirstClub eyes top 10% Indians, gets $8 mn funding boost

Live Mint  

Former Flipkart executives-run e-commerce omnichannel retailer FirstClub aims to tap into the top 10 per cent of India's population, people with annual household income above ₹15 lakh, amid the e-commerce industry boom, Moneycontrol reported on Thursday, December 12. The company's founder, Ayyappan R, told the news portal that the platform will be for people who do not mind paying more money for premium products if they are of the highest quality. “These are the users, who will be willing to become FirstClub members, who don’t mind paying a 20-30 per cent premium for products if they get fresh produce which are of the highest quality,” Ayyappan R said. FirstClub investors comprise the founder's former colleagues and angel investors, such as Flipkart co-founder Binny Bansal, Myntra co-founder Mukesh Bansal, Groww’s Lalit Keshre and Curefoods’ Ankit Nagori.

History of this topic

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