Final NBA viewership numbers for Christmas Day games slightly better than originally thought
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4 days, 14 hours ago

Final NBA viewership numbers for Christmas Day games slightly better than originally thought

Associated Press  

NEW YORK — The final viewership numbers are in for the NBA’s five games on Christmas Day and they were even better than first thought, the league and ESPN announced Monday. An average of 5.335 million viewers tuned in for the five games that spanned 13 hours on ESPN platforms, according to Nielsen, up slightly over the first projections from last week. The San Antonio-New York game, Victor Wembanyama’s Christmas debut for the Spurs, was the most-watched Christmas noon game in 13 years, averaging just under 5 million viewers — and was up 101% over last year. Even the late game — a 10:30 p.m. Eastern start between Phoenix and Denver — set a Christmas record for that timeslot, averaging just under 3.9 million viewers.

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