
What is Kendrick being paid to perform the Super Bowl halftime show?
The IndependentSign up to Roisin O’Connor’s free weekly newsletter Now Hear This for the inside track on all things music Get our Now Hear This email for free Get our Now Hear This email for free SIGN UP I would like to be emailed about offers, events and updates from The Independent. Though that may come as a surprise to some, the truth is that Super Bowl halftime show performers typically don’t get paid. It’s expected that an artist’s performance, which is often viewed by more than 100 million fans worldwide, will serve as a huge Kendrick Lamar has been tapped to perform the 2025 Super Bowl halftime For instance, Rihanna saw a massive surge in music sales and streams, as well as Fenty Beauty sales, following her 2023 Super Bowl halftime performance. Jennifer Lopez additionally gained 2.3 million new Instagram followers after her 2020 Super Bowl halftime appearance with Shakira. Enjoy unlimited access to 100 million ad-free songs and podcasts with Amazon Music Sign up now for a 4 month free trial Sign up Enjoy unlimited access to 100 million ad-free songs and podcasts with Amazon Music Sign up now for a 4 month free trial Sign up In 2021, The Weeknd reportedly spent $7 million of his own money to put on the show, as did Dr. Dre the year before that.
History of this topic

Taylor Swift's stance on performing the Super Bowl halftime show revealed after Kendrick Lamar controversy
Daily Mail
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