FDI shock for Flipkart, Amazon as govt says no to deadline extension
Live MintBengaluru: The government snuffed out any hopes of deferring the implementation of new foreign investment rules in e-commerce, dealing a huge blow to Flipkart and Amazon India that have been lobbying furiously to get the new regulations postponed or scrapped entirely. India’s largest e-commerce firms, Flipkart and Amazon, are expected to bear the brunt of the new regulations, which come into effect on Friday. Once the new rules come into effect, Flipkart, Amazon India and other retailers such as Flipkart-owned fashion portal Myntra are expected to be the worst hit. In December, the government proposed stricter guidelines that govern FDI in e-commerce firms, barring exclusive tie-ups between e-commerce firms that follow the “marketplace model” and vendors using their platform, among other things.