Tesla Launch: Can Elon Musk's EV Giant Win Over Cost-Conscious Indian Consumer?
5 days, 10 hours ago

Tesla Launch: Can Elon Musk's EV Giant Win Over Cost-Conscious Indian Consumer?

The Quint  

"Tesla may be able to do what Apple did with the iPhone in India. If they can create an aspirational market for EVs, and create buzz among people, then Tesla may become the next iPhone of cars." As we move closer to Tesla's India launch, automobile experts and market pundits are divided over the influence that Elon Musk's premium electric vehicle company will have on India's resource-deficient – but slowly growing – EV sector. This comes after a meeting between Prime Minister Narendra Modi and Elon Musk in Washington DC in February this year which featured talks on tariff reductions on the import of EVs, among other significant issues. It also marked the seventh straight week of losses for the EV manufacturer, its longest losing streak since the company's NASDAQ debut in 2010.

History of this topic

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