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LG launches LG Objet, a new high-end brand to combine electronics with furniture
FirstpostLG Objet unveiled the first batch of products namely a refrigerator, air purifier, audio system and TV. LG Electronics on 1 November launched a new high-end brand named LG Objet, with the concept of combining home appliances with furniture and targeting consumers who are seeking a unique design. “LG Objet is a new concept of convergence appliances which brings electronics and furniture together,” the company said in a statement, claiming the products will not only function as electronics devices but as home decor too. The company said LG Objet products stand out from other appliances in the market as they utilise various materials, including wood and metal, to help consumers customise their home environment. The company unveiled the first batch of LG Objet products on Thursday — namely a refrigerator, air purifier, audio system and TV.
History of this topic
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