California is rewriting the rules of the internet. Businesses are scrambling to keep up
5 years ago

California is rewriting the rules of the internet. Businesses are scrambling to keep up

LA Times  

A sweeping new law that aims to rewrite the rules of the internet in California is set to go into effect on Jan. 1. In the data economy, users’ personal information can be used in lightning-fast transactions, like the real-time auction that goes on behind each online ad, and stored in databases for decades. Sometimes, companies sell personal information — someone’s location, age or even name — without any contact information, or easy ways to verify that individual’s identity. “As such, there is no particular value of data allocated on any existing balance sheet.” The most wide-ranging effects of the new law fall on the online ad economy and the businesses — including tech giants such as Facebook and Google and media companies such as the Los Angeles Times — that rely on it. The privacy law doesn’t break the real-time bidding chain of data transfer and ad display — and Mactaggart has been clear that that was never the intent — but it does allow users to opt out of the second phase of the process, in which user data are stored and packaged to be sold in the future.

History of this topic

California lawmakers fast-track bill that would require online sellers to verify their identity
6 months, 4 weeks ago
Data privacy: Consumer Reports’ app Permission Slip asks companies to not collect or sell your data.
55 years ago
Newsom signs bill that would make it easier to delete online personal data
1 year, 2 months ago
California lawmakers pass bill to make it easier to delete online personal data
1 year, 3 months ago
Carmakers fail privacy test, give owners little or no control on personal data they collect
1 year, 4 months ago
‘Wiretaps on wheels’: How your car is collecting and selling your personal data
1 year, 4 months ago
California could make it easier to scrub your personal data from the web. Businesses are pushing back
1 year, 4 months ago
Editorial: Congress must fix data privacy bill so it doesn’t hurt Californians
2 years, 3 months ago
California voters approve expansion of data privacy law
4 years, 2 months ago
With Prop. 24, California is trying to rewrite the rules of online privacy. Again.
4 years, 2 months ago
Endorsement: Yes on Prop. 24. It’s not perfect, but it would improve online privacy
4 years, 3 months ago
Want access to your personal data? Hand over more please and ensure you smile for requested photo ID
4 years, 11 months ago
California’s Privacy Law Goes Into Effect Today. Now What?
5 years ago
It’s 2020 and you have new privacy rights online. But you might have to show ID
5 years ago
California Rings In The New Year With A New Data Privacy Law
5 years ago
Column: California becomes a leader on privacy rights, but the battle is just beginning
5 years ago
Column: Big business is trying to gut California’s landmark privacy law
5 years, 8 months ago

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