‘Disney+ Hotstar is here to serve many Indias, not one’
New Delhi: Video streaming service Disney+Hotstar is shifting gears to adapt to changing subscriber dynamics in the Indian market, following a drop in its paid subscriber base from over 61.3 million to 40.4 million over the past nine months, after it failed to secure the digital rights of the Indian Premier League. This may be debatable, and I may be biased, but I don’t think there’s any other provider that has as rich a depth of regional content as we do across Tamil, Telugu and Malayalam.” Disney+Hotstar also draws strength from the Disney library, that has iconic brands such as Disney, Pixar, Marvel, and Star Wars. On Disney+Hotstar’s ambitions to become a comprehensive content provider, Sivanandan said: “We are getting into a phase, where it’s not just oriented around cricket, but a wide set of assets.” Its business model is also evolving, focusing on inclusivity. “We genuinely believe we are here to serve many Indias, not just one India.” On whether Disney’s global strategy to reduce content acquisition costs affected its Indian business, Sivanandan said: “The foundational construct of any business ought to be to build a sustainable business.
Disney+ Hotstar adds 3 mn subscribers in Q4; absence of IPL may shrink additions
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