Peter Dutton is trying to change his 'strongman' image, but who is it for?
2 months, 1 week ago

Peter Dutton is trying to change his 'strongman' image, but who is it for?

ABC  

It's not the usual sea of blue you'd be hoping to see over summer, but that's a federal election year for you. On Sunday, facing a crowd clad in cobalt Liberal tees in Melbourne's Mount Waverley, Peter Dutton launched into his pitch for voters at the coming federal election. Seeking to put himself in contrast to the man he described as one of the country's "weakest ever" prime ministers, Peter Dutton has once again found himself on well trodden ground. So well in fact, that it's an image he's been trying to reshape in high production Liberal Party videos complete with gentle tinkling music about "the real Peter Dutton". At the last election the Coalition lost a number of seats it had held for generations, primarily to a group of women running as "teal" independents.

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Peter Dutton is starting to lose his strategic advantage as his popularity goes up
1 week, 6 days ago

Peter Dutton is starting to lose his strategic advantage as his popularity goes up

ABC  

For nearly three years now, Peter Dutton has deployed — with considerable success — one of the few orthodox political tactics which remains a good bet even in these strange and hectic times: Set expectations low and clear them with ease. When he started his new job as Liberal leader three years ago, Mr Dutton enjoyed the strategic advantage of …

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