The Biden administration might ban TikTok. These Latinx small-business owners are worried
LA TimesAfter years of dreaming, Ruben Trujillo had finally launched his own business. According to a recent study conducted by consulting firm Oxford Economics and funded by TikTok, 43% of Latinx entrepreneurs said the social media platform is critical to their business’ existence. Jaz and Sam Sears of AZ Taco King — a Mexican restaurant chain in Arizona — said that TikTok helped turn their taco business from a street vending stand to four brick-and-mortar restaurants. “We have neon lights at our restaurants that say ‘TikTok made me do it.’ So always go to take a picture right next to it,” she said. But then when a video does go viral, you’ll feel it.” Sears says a TikTok ban would have a direct hit on AZ Taco King, which she claims brings in 70% of sales from TikTok.