ISB Offers Online Course in Digital Marketing Analytics
2 years, 11 months ago

ISB Offers Online Course in Digital Marketing Analytics

News 18  

The Indian School of Business Executive Education has announced the fourth cohort of its Digital Marketing Analytics programme. The digital marketing analytics programme is ideal for mid to senior-level professionals with work experience in the range of 5-15 years, who may not have any formal management education or may have MBA/PGDM degrees without marketing as a specialization, claims the institute. Read | NPTEL Invites Applications for 593 Free Online Certificate Courses by IITs, IISc The digital marketing analytics programme integrates aspects of digital marketing with analytics and would help professionals make optimizations and recommendations across campaigns, said the institute. Commenting on the programme, Mohan Kannegal, CEO, India and APAC, Emeritus, said, “The internet footprint in India has grown exponentially in the last few years and, with technological driven advancements, corporates are now leveraging digital marketing to build and manage their brand image, reach wider audiences, and therefore need a real-time analysis of their products/services.

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