Why Whispering Angel and the 'Chicken Wine' are so popular - and it's nothing to do with how they taste

If you're on TikTok, it's likely your For You Page has been full of Gen Z ladies filling their glasses with 'Chicken Wine'. 'Chicken Wine' is a nickname for the supermarket wine brand, La Vieille Ferme – an £8.50 rose said to taste just like Whispering Angel. In a new study, researchers from Washington State University set out to answer this question The audience of rose sippers is colossal, with thousands of videos on TikTok revealing scenes of Gen Z filling their glasses and even fridges with bottles of La Vieille Ferme and Whispering Angel. Feminine labels included those with cute animals, flowers and female portraits, while masculine labels featured more rugged animals like wolves and stags, as well as portraits of men. Finally, neutral labels featured things like castles and bunches of grapes The results revealed that the women were more likely to buy wines with feminine labels than those with masculine ones The results revealed that the women were more likely to buy wines with feminine labels than those with masculine ones.