Netflix, Amazon, Hotstar long way from making profits in India
6 years, 1 month ago

Netflix, Amazon, Hotstar long way from making profits in India

Live Mint  

New Delhi: India may be hoping to double its 250 million online video audience by 2020 but the close to 30 video streaming platforms in the country have a long way to go before any of them makes any real profit. Like Netflix, the road ahead is long for every other video streaming platform in India that is looking at cashing in on the country’s rapidly growing online video audience and is investing aggressively in original content. That explains why industry experts estimate the viewership of Sacred Games, Netflix’s first India original, to be a fraction of the 250 million large online video audience base in the country. “Roughly 70% of our audience is male, which mirrors the current online video audience in India to a great extent,” Roy said. “The advent of Reliance Jio hit the supply side of the OTT market, increasing the inventory but the advertising market did not grow to the extent to be able to balance the rates,” said Ali Hussein, chief operating officer, Eros Now, referring to the cheap data packs made available by players like Jio that have allowed a lot more online content to be created and consumed.

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History of this topic

YouTube to Launch Shopping Program in India, Expanding into Marketplace
Trending News
2 months, 3 weeks ago

YouTube to Launch Shopping Program in India, Expanding into Marketplace

Hindustan Times  

YouTube is launching a shopping program in India, allowing creators to earn revenue by tagging products in their videos and directing viewers to partner platforms like Flipkart and Myntra. This aligns with YouTube's plans to evolve beyond video consumption into a marketplace where viewers can discover and purchase products seamlessly within the platform.

YouTube Partners with Flipkart and Myntra to Empower Indian Creators with Shopping Features
Trending News
2 months, 3 weeks ago

YouTube Partners with Flipkart and Myntra to Empower Indian Creators with Shopping Features

India TV News  

YouTube has partnered with Flipkart and Myntra to allow Indian creators to tag products from these platforms in their videos. This feature gives viewers the option to purchase items directly through links on the platform, further boosting trust in influencer recommendations and increasing the reach of creators' content.

Trillions Of Views On Shorts: What YouTube Chief Said About India's Internet Usage
5 months, 1 week ago

Trillions Of Views On Shorts: What YouTube Chief Said About India's Internet Usage

News 18  

YouTube’s CEO Neal Mohan on Wednesday said that Shorts, which was first launched in India, now has trillions of views in the country and domestic creators are making videos inspired by local trends that go on to define global culture. That’s a 50 per cent increase year over year,” he shared the figures as YouTube hosted its flagship event ‘Brandcast …

OTT video content to fuel 50% of total revenue growth for India’s video market
5 months, 3 weeks ago

OTT video content to fuel 50% of total revenue growth for India’s video market

Live Mint  

India's video market is on the cusp of a major transformation, with premium online video-on-demand content set to play a pivotal role. A new report commissioned by Prime Video India and conducted by Media Partners Asia reveals that streaming VoD will fuel half of the new revenue growth in the country’s video sector. Streaming VoD is expected to contribute half …

With Heeramandi-Chamkila success, India becomes third country to join Netflix's revenue percentage growth
5 months, 4 weeks ago

With Heeramandi-Chamkila success, India becomes third country to join Netflix's revenue percentage growth

India TV News  

Nowadays the craze of OTT films and shows is increasing rapidly among the people. Driven by Sanjay Leela Bhansali's Heeramandi: The Diamond Bazaar, The Great Indian Kapil Show and Diljit Dosanjh's Amar Singh Chamkila, India has emerged as the third country for streaming service Netflix in the second quarter in terms of revenue. Netflix releases second-quarter earnings On Thursday, Netflix …

Indian media and entertainment sector to cross ₹3 tn by 2026
10 months, 1 week ago

Indian media and entertainment sector to cross ₹3 tn by 2026

Live Mint  

The Indian media and entertainment sector that touched ₹2.3 trillion in 2023, is expected to grow at a compound annual growth rate of 10% to reach ₹3.08 trillion by 2026, according to the annual media and entertainment report by Ficci and consulting firm EY. On the other hand, new media grew the most, providing ₹12,200 crore of the total growth, …

Netflix India FY23 revenue surges 24 per cent YoY to Rs 2,214 crore
1 year ago

Netflix India FY23 revenue surges 24 per cent YoY to Rs 2,214 crore

India TV News  

Netflix's India arm, Netflix Entertainment Services India LLP, received a 24 per cent year-on-year growth in its FY23 revenue, reaching Rs 2,214 crore, as per regulatory filings with the Registrar of Companies. The net profit also witnessed a substantial increase, growing by 75 per cent compared to the previous year to Rs 35 crore. Los Gatos is responsible for Netflix’s …

Three women executives leading Netflix India talk about catering to the dynamic Indian audience
1 year ago

Three women executives leading Netflix India talk about catering to the dynamic Indian audience

The Hindu  

Those who have seen the power of cinema, storytelling and pop culture would tell you that there isn’t a more democratic field than entertainment that benefits most from the world-view, sensitivity and lived experiences that women bring in. This is something the three women executives who are leading Netflix India — Monika Shergill, Vice President of Content; Tanya Bami, Series …

Netflix plans to charge users more after Hollywood actors strike ends: Report
1 year, 3 months ago

Netflix plans to charge users more after Hollywood actors strike ends: Report

The Hindu  

Netflix plans to charge users more for an ad-free viewing experience on its platform after the ongoing Hollywood actor strikes come to an end, reported the Wall Street Journal on Tuesday. Federal Trade Commission Chair Lina Khan in August had also remarked on how streaming giants were increasing their subscription prices while writers, producers, and showrunners were making less money …

Netflix adds 5.9 million subscribers. Ted Sarandos says strike ‘not an outcome that we wanted’
1 year, 5 months ago

Netflix adds 5.9 million subscribers. Ted Sarandos says strike ‘not an outcome that we wanted’

LA Times  

Netflix saw a significant boost in new customers, thanks to its crackdown on password-sharing in more than 100 countries including the U.S., as well as its advertising-supported tier. The Los Gatos, Calif.-based streamer added 5.89 million subscribers in the second quarter, after pressuring nonpaying users to sign up for their own plans or risk losing access to their favorite Netflix …

YouTube is the most popular platform for Indian language news consumers: Report
1 year, 8 months ago

YouTube is the most popular platform for Indian language news consumers: Report

India TV News  

YouTube, a Google-owned video streaming platform is the most popular platform for Indian language digital news consumers, with a whopping 93 per cent using it to access news, a report revealed on Thursday. The report by Google News Initiative in partnership with marketing data and analytics company Kantar captures the distinct news content consumption preferences and behaviours of the online …

Is Netflix bringing a cheaper, ad-supported tier to India? Here’s what CEO Greg Peters has to say
1 year, 8 months ago

Is Netflix bringing a cheaper, ad-supported tier to India? Here’s what CEO Greg Peters has to say

Firstpost  

Netflix appears to be considering launching ad-supported tier for the Indian market in coming months. While the company has not explicitly stated that it will introduce ad-supported plans in India, it has hinted in a letter to shareholders that we can expect to see such subscription plans in many markets because Netflix believes a low-price strategy attracts more customers and …

Netflix revenue highlights limited impact of price cuts
1 year, 8 months ago

Netflix revenue highlights limited impact of price cuts

The Hindu  

In December 2021, Netflix cut its prices, with its mobile plan price set at ₹149 and its single-screen Basic plan slashed from ₹500 to ₹199. On a foreign exchange neutral basis, Netflix’s revenue growth in India stood at 19% in 2021, and after the price cut, increased to 24% in 2022, the company said in its quarterly letter to shareholders …

Netflix slashes subscription rates in 116 countries following success in India
1 year, 8 months ago

Netflix slashes subscription rates in 116 countries following success in India

ABP News  

Netflix is revising its subscription rate across 116 counties following similar price cuts in India helped the company to grow user engagement and accelerate its revenue. The company its first-quarter earnings for 2023 said that in India low priced subscriptions saw a 30 per cent growth in customer engagement and 24 per cent revenue growth year-on-year. The OTT giant in …

95 per cent Indian consumer wants an all-in-one platform for entertainment: Report
1 year, 11 months ago

95 per cent Indian consumer wants an all-in-one platform for entertainment: Report

India TV News  

More than 9 in 10 consumers, in India want an all-in-one platform to get better entertainment experiences, a new report stated. Whereas, 72 per cent of Indian consumers said that they would pay for an all-in-one platform for their entertainment services. Read our quick review on Elista MusiBar ELS Bar 6000 "To stay relevant and profitable in an increasingly competitive …

Soon, Netflix users in India will be forced to pay if they use their friend's account
1 year, 11 months ago

Soon, Netflix users in India will be forced to pay if they use their friend's account

India Today  

We all know of at least one person who has never paid for a single streaming service yet, has access to all. We anticipate that this will result in a very different quarterly paid net adds pattern in 2023, with paid net adds likely to be greater in Q2’23 than in Q1’23.” The company added, “While our terms of use …

Netflix targets global TV ad market as next business to disrupt
2 years, 2 months ago

Netflix targets global TV ad market as next business to disrupt

The Hindu  

Netflix Inc. upended the global entertainment industry about a dozen years ago with a streaming video service that rendered network television programming schedules and movie screening times all but irrelevant. Netflix Co-Chief Executive Reed Hastings said that insight dawned on him after listening recently to former Disney CEO Bob Iger describe traditional TV as marching toward a precipice. Chief Financial …

Some good news for Netflix, with subscriber gains in the third quarter
2 years, 2 months ago

Some good news for Netflix, with subscriber gains in the third quarter

LA Times  

After two consecutive quarters of subscriber decline, Netflix said its prospects look brighter for the second half of the year as it prepares to launch a cheaper streaming plan with ads. For the record: This story was updated to correct the number of hours people watched “Dahmer — Monster: The Jeffrey Dahmer Story.” In its third quarter, Netflix’s “Dahmer — …

YouTube: India's go-to place for news and entertainment
2 years, 3 months ago

YouTube: India's go-to place for news and entertainment

The Hindu  

Published : Oct 06, 2022 09:40 IST The YouTube era is here, and it is changing the way people access news, obtain knowledge, learn skills, and most importantly, get entertained. The video-sharing platform has been the biggest beneficiary of India's mobile revolution, growing from 122 million users in 2017 to an estimated 567 million in 2022. The Indian top 10 …

Why YouTube is luring content creators to Shorts
2 years, 3 months ago

Why YouTube is luring content creators to Shorts

Live Mint  

Recently, YouTube said it will share advertising revenues with content creators on Shorts, its sharing platform for short-form videos. Tata, Singapore Airlines may merge Vistara, Air India Explained: Gameskraft and tax tangle of online gaming industry Why luxury housing is reviving even amid rate hikes For platforms such as YouTube, users, content and creators are connected. While consumers direct 7% …

Netflix Wokeism: How it is Hitting the Streaming Platform Hard in India
2 years, 4 months ago

Netflix Wokeism: How it is Hitting the Streaming Platform Hard in India

News 18  

A few days ago, in the course of a conversation with a filmmaker friend, this writer got to learn that most streaming platforms were done with their attempts to be creative and wanted some good ideas to explore. However, one of the significant factors contributing to this loss is how a giant such as Netflix has taken it upon itself …

Netflix Update: Streaming giant adds 11 lakh paid subscribers in Asia-Pacific- Know more
2 years, 5 months ago

Netflix Update: Streaming giant adds 11 lakh paid subscribers in Asia-Pacific- Know more

India TV News  

Netflix Update: Streaming giant Netflix added 1.1 million paid subscribers in the Asia-Pacific region in the second quarter this year. The Average Revenue per Membership was -2 per cent, due to the impact of "our price decrease in India last December as well as plan mix," Netflix told shareholders after declaring Q2 results. Netflix in December announced new and reduced …

Netflix next destination for India growth: Tollywood
2 years, 7 months ago

Netflix next destination for India growth: Tollywood

Live Mint  

In southern India, devoted fans worship film and TV stars like gods, erecting huge statues of actors which are bathed in milk as part of prayer rituals for a movie's success. The U.S. company has greenlighted at least six TV shows in southern Indian languages this year, aggressively chasing deals in Tollywood as the Telugu film and TV industry is …

Explained: Why Netflix is failing big time in India
2 years, 8 months ago

Explained: Why Netflix is failing big time in India

Firstpost  

In December 2021, Netflix lowered its subscription price for Indian subscribers across all plans, bringing its lowest plan at Rs 149 per month. In December 2021, the streaming giant lowered its subscription price across all plans, bringing its lowest plan at Rs 149 per month, but honestly, it is still not enough. Poor Desi content While Netflix has some great …

Netflix Saw Uptick In User Engagement in India, Despite Drop In Subscribers Globally
2 years, 8 months ago

Netflix Saw Uptick In User Engagement in India, Despite Drop In Subscribers Globally

News 18  

Content streaming platform Netflix, which reduced its subscription prices in India late last year, is witnessing an uptick in user engagement in the country, as it doubles down on creating more localised content. In a first quarter earnings call with analysts, Netflix said it has seen a nice growth in the country after it announced in December that its mobile-only …

Streaming content in Hindi meets low approval, says report
2 years, 9 months ago

Streaming content in Hindi meets low approval, says report

Live Mint  

Even as streaming content penetrates deep into the country, over-the-top video services are grappling with high volume and low audience approval ratings for Hindi content. Media consulting firm Ormax estimates suggest that across major streaming platforms in India, 233 original shows and 117 original films were launched in the Hindi language in 2020 and 2021, out of which only 26 …

Media, entertainment sector poised to hit $30.9 bn by 2024
2 years, 9 months ago

Media, entertainment sector poised to hit $30.9 bn by 2024

Live Mint  

The Indian media and entertainment sector is expected to grow by 17% in 2022 to reach the 2019 pre-pandemic levels of $25.2 billion, according to the latest report by the Federation of Indian Chambers of Commerce and Industry and consultancy EY. Digital media has firmly established itself as the second-largest segment in the media and entertainment industry, growing by ₹6,800 …

YouTube's creator ecosystem contributes Rs 6,800 crore to Indian economy in 2020: Report
2 years, 10 months ago

YouTube's creator ecosystem contributes Rs 6,800 crore to Indian economy in 2020: Report

India TV News  

Highlights YouTube’s creator ecosystem generated considerable economic to the Indian economy in 2020 A creator's presence can help them get a global fanbase, and explore multiple revenue streams The social media users have grown leaps and bounds, and the content creator ecosystem has thrived. A report by Oxford Economics, an independent consulting firm, said that YouTube’s creator ecosystem generated considerable …

For Netflix India to conquer Indian market, they'll have to choose persuasion over attraction, conditioning over content
2 years, 11 months ago

For Netflix India to conquer Indian market, they'll have to choose persuasion over attraction, conditioning over content

Firstpost  

Indians may not use the thing you offer them for free but it is in our nature to prize that which feels abundant rather than that which feels appealing. * Last week, Netflix CEO Reed Hastings publically admitted to being ‘frustrated’ by the platform’s lack of growth in India. In all honesty, there is some truth to these theories, especially …

Netflix announces up to 60% price drop in India
3 years, 1 month ago

Netflix announces up to 60% price drop in India

The Hindu  

Video streaming platform Netflix on December 14 announced a price drop of up to 60% in its subscription services in India as it looks to reach out to a wider user base in the country. “That is a huge one and the idea behind it is to really get our members and the audiences who will be coming on Netflix …

Amazon launches bundling service for video streaming apps in India
3 years, 3 months ago

Amazon launches bundling service for video streaming apps in India

The Hindu  

Amazon.com Inc launched in India on Friday a bundling option on its video platform for global and local streaming services, in a move aimed at boosting subscriptions. The Amazon Channels service will help customers using its Prime flagship loyalty programme to subscribe to multiple streaming apps on a single interface, Gaurav Gandhi, the head of Amazon Prime Video in India, …

Netflix announces new comedy series ‘Comedy Premium League’
3 years, 5 months ago

Netflix announces new comedy series ‘Comedy Premium League’

Live Mint  

Netflix has announced a new comedy series, Comedy Premium League, which will premiere on 20 August. In September 2020, Netflix India partnered Reliance Jio, to offer a free mobile-only subscription to post-paid subscribers for plans starting at $5.3 per month. This partnership was expected to help the OTT platform notch up 5 million subscribers in India according to a report …

OTTs with telco connections gain traction
3 years, 9 months ago

OTTs with telco connections gain traction

Live Mint  

New Delhi: Online video services bundled with mobile and broadband connections are attracting ever more Indians, according to the latest Ficci EY media and entertainment industry report. Those who watch online videos using such bundles will make up nearly half, or 399 million of all online video viewers by 2023, up from 284 million now, the report added. India has …

How digitization saved India’s music industry from covid-19
3 years, 9 months ago

How digitization saved India’s music industry from covid-19

Live Mint  

In a year when a global pandemic brought music performances to a stand-still and sales of music records collapsed, digital streaming emerged as the saviour for India’s music industry, the latest data from the International Federation of Phonographic Industries shows. Digital streaming revenues rose 21% in 2020 to $153 million, slower than the 26% growth recorded in 2019 but enough …

YouTube has gone from Hollywood pariah to partner. Meet the executive who led the change
4 years ago

YouTube has gone from Hollywood pariah to partner. Meet the executive who led the change

LA Times  

When Kelly Merryman arrived at YouTube six years ago, the dust had just cleared on a contentious $1-billion lawsuit with Viacom that had dragged on for years. “There was more trust that needed to be built,” said Merryman, YouTube’s vice president of content partnerships. bringing the creativity of an executive who understands what it is we’re trying to create.” Partnerships …

77% Indians Preferred Watching Films on TV While Scrolling Their Smartphones in Lockdown: Survey
4 years, 2 months ago

77% Indians Preferred Watching Films on TV While Scrolling Their Smartphones in Lockdown: Survey

News 18  

With the country under lockdown and cinema halls shut down, it was the small screen that brought people closer to the experience of watching a Hollywood film, according to a new report. As per a new report titled ‘Hollywood Is For Everyone’, 177 million viewers watch English films and entertainment channels on TV in India. Eighty-two per cent stated that …

Analysis | Should corporates take a stand on TV news?
4 years, 2 months ago

Analysis | Should corporates take a stand on TV news?

Hindustan Times  

The controversy around television news channels manipulating Televison Rating Points has turned the spotlight on three issues plaguing television news. Given that news viewership is a small segment of overall viewership, even a small change in TRPs will mean a big swing in ad revenues The coverage of Sushant Singh Rajput’s death and its aftermath made a spectacle that would …

It is never easy to say 'no' to a specific project, says Netflix India's Srishti Behl Arya
4 years, 4 months ago

It is never easy to say 'no' to a specific project, says Netflix India's Srishti Behl Arya

Firstpost  

Two years ago, Anand Tiwari’s debut feature Love Per Square Foot premiered directly on Netflix India, making it the first Indian film to release on a digital platform. Srishti Behl Arya, Director, International Original Films, Netflix India admits she has a busy time at work since both the supply and demand for movies at home is at an all-time high. …

Netflix, Amazon Video And Disney+ Hotstar Subscriptions Are Cheapest In India, But With A Catch
4 years, 5 months ago

Netflix, Amazon Video And Disney+ Hotstar Subscriptions Are Cheapest In India, But With A Catch

News 18  

Indians are paying much lesser for video streaming subscriptions in India compared with a lot of other countries, including the Netflix, Amazon Prime Video and Disney+ Hotstar subscriptions. The research suggests the average subscription cost for these three streaming platforms in India is US$4.02, which works out to around Rs 302 per month. In comparison, subscribers in the US pay …

Small-budget films rake in profits from streaming deals
4 years, 6 months ago

Small-budget films rake in profits from streaming deals

Live Mint  

The uncertainty around reopening of cinemas may have caused anxiety to Bollywood’s top producers, but it has brought cheer to small and medium-scale filmmakers who have managed to negotiate profitable deals with video streaming platforms. “Of course, the streaming services will have to pay a premium; no filmmaker is going to undervalue his film at this point,” Atul Mohan, editor …

54% of online videos watched in India are in Hindi: YouTube
4 years, 7 months ago

54% of online videos watched in India are in Hindi: YouTube

India TV News  

About 54 per cent of online videos that Indians watch are in Hindi, while English is preferred by only 16 per cent of the viewing population, followed by Telugu, Kannada, Tamil and Bengali, Google-owned YouTube said in a report on Tuesday. Telugu is preferred by seven per cent of viewing population, Kannada six per cent, Tamil five per cent and …

Netflix, Amazon, YouTube and more decide to downgrade video quality in India amid Coronavirus lockdown
4 years, 9 months ago

Netflix, Amazon, YouTube and more decide to downgrade video quality in India amid Coronavirus lockdown

India TV News  

Ever since the Coronavirus pandemic upsurged in globally, we have been forced to remain at home and follow social isolation. Since most of us are working from home and internet usage is sky high, various tech companies started reducing their video streaming quality in Europe. The meeting, held virtually, was attended by NP Singh, Sanjay Gupta, Ajit Mohan, Sudhanshu Vats, …

How streaming platforms like Netflix, Hotstar, Amazon Prime have changed the way we consume content this decade
5 years ago

How streaming platforms like Netflix, Hotstar, Amazon Prime have changed the way we consume content this decade

Firstpost  

The past three years have increasingly belonged to streaming content in this country. If anything, this vindicates the huge investments OTT platforms have been making over the past couple of years into original ‘desi’ content across languages, genres and show formats. The big three: Hotstar, Netflix, Amazon Prime Hotstar, with the highest number of users in India, started out a …

Netflix & Co. have made a dent in the unchallenged supremacy of the feudal movie studios of the world
5 years ago

Netflix & Co. have made a dent in the unchallenged supremacy of the feudal movie studios of the world

The Hindu  

In 2012, back when this writer was still in college, to be a movie buff meant flaunting multiple external hard drives, all chock-full of Hollywood and world cinema classics, downloaded either from the Internet or the college’s internal file-sharing network. The golden era of television meant, however, that these hard drives would also be stuffed with season after season of …

Netflix tests cheaper, yearly subscription plan in India
5 years, 1 month ago

Netflix tests cheaper, yearly subscription plan in India

Live Mint  

BENGALURU: Netflix Inc is testing longer subscription plans in India as it looks to attract more users in a highly competitive market where smartphone and internet usage is soaring. Netflix Chief Executive Officer Reed Hastings said last week the company was spending about $420 million on content for India, where it has already launched original series such as gangster drama …

Netflix to ramp up original Indian content, will invest Rs 3,000 crore towards it in 2020
5 years, 1 month ago

Netflix to ramp up original Indian content, will invest Rs 3,000 crore towards it in 2020

Firstpost  

Netflix founder and CEO Reed Hastings on Friday said the company has placed great emphasis on creating original Indian content for its audiences in the country and has invested Rs 3000 crore towards that in 2019-2020. Hastings said the streamer is committed to ramping up its original Indian content, something that will be visible to the audiences in the coming …

Netflix on India binge, to spend ₹3,000 cr
5 years, 1 month ago

Netflix on India binge, to spend ₹3,000 cr

Live Mint  

New Delhi: Having strengthened its play in India since its launch close to four years ago, US streaming platform Netflix is looking to spend ₹3,000 crore in 2019 and 2020 to create content for the country, chief executive and founder Reed Hastings said. Hastings said Netflix has nearly 100 employees at its Mumbai office, across marketing and support teams, and …

A comparison of Netflix, Amazon Prime, Hotstar, Apple TV+ : Rates, access, languages, licensed content and more
5 years, 2 months ago

A comparison of Netflix, Amazon Prime, Hotstar, Apple TV+ : Rates, access, languages, licensed content and more

The Hindu  

As an entertainment provider, you have not really cemented yourself in the 21st Century if you have not got yourself an OTT platform. So here, we break down each of the headline-making OTT platforms, along with technologies they may use as well as how to access them: Amazon Prime Video Specials / Originals: Fleabag, Made In Heaven, Tom Clancy’s Jack …

Netflix and Amazon are likely to face censorship for their content in India
5 years, 2 months ago

Netflix and Amazon are likely to face censorship for their content in India

Firstpost  

A police complaint was recently filed by an Indian politician who accused some Netflix shows of “defaming Hindus”. India is deliberating potential censorship on streaming platforms such as Netflix and Amazon Prime Video, a senior government source told Reuters. Though concerns around possible censorship had prompted Netflix and Indian rival Hotstar to signs a self-regulation code in January, Amazon did …

Apple takes on Netflix, Amazon with ₹99 per month streaming service in India
5 years, 4 months ago

Apple takes on Netflix, Amazon with ₹99 per month streaming service in India

Live Mint  

Apple Inc. is jumping into India’s crowded film and TV streaming market with services that could undercut premium global brands like Netflix Inc. and Amazon.com Inc. that are also betting on growth in the country. The technology giant’s Apple TV+ includes original content from filmmakers including M. Night Shymalan and will be available from November 1 via the Apple TV …

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