BTS release Hotter, Cooler, Sweeter versions of hit 'Butter': Why artists work on multiple remixes of the same track, explained

The practice plays into a larger trend by international artists hoping to stay on the Billboard Hot 100 chart for as long as possible. Even as their latest single ‘Butter’ completes three weeks at the number 1 position on the Billboard Hot 100 chart, music group BTS has already released three remixes of the song over the past few days. The remixes have no doubt helped the record-setting run of ‘Butter’, a strategy BTS used effectively with their previous Billboard Hot 100 #1, ‘Dynamite’ as well. With an unbeaten streak of 19 weeks at #1, ‘Old Town Road’ is the song that has spent the longest duration atop the Billboard Hot 100 chart. Closer in time, while Luis Fonsi and Daddy Yankee’s ‘Depacito’ had a spectacular run on the Billboard Hot Latin Songs chart upon its release in January 2017, it peaked at number 44 on the Hot 100 — that is, until the release of a remix featuring Justin Bieber that April, which propelled it to the #1 spot, where it stayed for a total of 16 weeks.