‘One hell of a ride’: Al Michaels on his 56-year Super Bowl journey, in his own words
2 years, 10 months ago

‘One hell of a ride’: Al Michaels on his 56-year Super Bowl journey, in his own words

LA Times  

Sports broadcaster Al Michaels, right, attended the first Super Bowl at the Coliseum as a fan. NBC play-by-play announcer Al Michaels has called some of the greatest games in NFL history, and now with the Super Bowl in Los Angeles, he’ll finally get to work one in his hometown. Al Michaels will be the play-by-play announcer for NBC’s coverage of Super Bowl LVI between the Rams and Cincinnati Bengals at SoFi Stadium on Feb. 13. In 1986, Dennis Swanson, the president of ABC Sports and to whom I’ll be forever grateful, made me the play-by-play announcer on “Monday Night Football.” The following season, I called my first Super Bowl with Frank Gifford and Dan Dierdorf. It wasn’t, but I couldn’t resist saying when the pass was airborne that “all over America, hearts are beating furiously.” I’m often asked if I get nervous calling a Super Bowl.

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Betting on the Super Bowl was brisk at sportsbooks in big U.S. markets
10 months, 1 week ago

Betting on the Super Bowl was brisk at sportsbooks in big U.S. markets

Associated Press  

ATLANTIC CITY, N.J. — With this year’s Super Bowl being played in Las Vegas, the nation’s gambling capital, there was little doubt that betting on the big game would be huge. The total amount of bets at Nevada’s 182 sportsbooks broke the previous record of $179.8 million from the 2022 Super Bowl between the Los Angeles Rams and the Cincinnati …

Christian ads fill Super Bowl with $20 million worth of spots
10 months, 1 week ago

Christian ads fill Super Bowl with $20 million worth of spots

Daily Mail  

In between clips of Chris Pratt touting Pringles and Beyoncé promoting Verizon, Super Bowl fans may have been surprised to see images of people washing feet accompanied by Mark Wahlberg telling them to 'Get Prayed Up'. But Christian ads - like Wahlberg's for the Catholic prayer app, Hallow - are a new mainstay of the Super Bowl advertising bonanza. Hallow …

How much is Uber Eats paying Beckhams for the Super Bowl commercial?
10 months, 3 weeks ago

How much is Uber Eats paying Beckhams for the Super Bowl commercial?

Hindustan Times  

The Super Bowl is not only a spectacle of sports, but also of advertising. Watch the Beckhams recreate the “Be Honest” meme and poke fun at American Football in their first Super Bowl ad The couple took to Instagram to share a sneak peek of their first-ever Super Bowl commercial, in which they recreate the famous “Be Honest” meme that …

For these L.A. fans, work, work, work is their ticket into the Super Bowl
2 years, 10 months ago

For these L.A. fans, work, work, work is their ticket into the Super Bowl

LA Times  

Unite Here Local 11 union member Aaron Williams, a bartender at SoFi Stadium, celebrates union recognition at the Inglewood venue. Union members, labor leaders and elected officials celebrate a resolution commemorating Feb. 13, 2022, as “Kenny Washington Day” and Unite Here Local 11’s union recognition at SoFi Stadium. On Friday morning, outside the union office in Inglewood, workers held signs …

Super Bowl rakes in half a billion dollars in ads as spots go for $5.6 million for 30 seconds
3 years, 10 months ago

Super Bowl rakes in half a billion dollars in ads as spots go for $5.6 million for 30 seconds

Firstpost  

Car companies, fast food chains and delivery apps were among those clamouring to get their brands in front of the 96.4 million people who watched New York: Advertisers splurged more than half a billion dollars during the Super Bowl, smashing previous records for an event that is routinely one of the most-watched things on US television. Car companies, fast food …

Super Bowl ads aim to comfort and connect
3 years, 10 months ago

Super Bowl ads aim to comfort and connect

Associated Press  

NEW YORK — Super Bowl ads each year offer a snapshot of the American psyche. This year’s Super Bowl will showcase more than 20 first-time advertisers — more than double the 8 from last year if you exclude campaign ads, according to a tally by research firm iSpot. Logitech goes the celebrity route with an endorsement from hip hop artist …

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