The Goop Lab: Gwyneth Paltrow’s Netflix show goes beyond vagina candles in bizarre pursuit of new-age wellness

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about offers, events and updates from The Independent. The Goop Lab, which lands on the streaming platform on Friday, offers an insight into Paltrow’s infamous lifestyle brand that sells 24-carat gold vibrator necklaces and candles that smell like vaginas – yes, really. Goop also offers advice on everything from travel and beauty to food and fashion, with recent blog posts titled “my clean deodorant obsession” and “what does your astrological birth chart say about you?” Aside from asking customers to cough up of cash, Goop is perhaps best known for making medical claims about products like “health-giving” stones or “detoxing” jade vaginal eggs, both of which saw the brand reported to both the National Trading Standards and Advertising Standards Authority in the UK. Not only does the peddling of Goop products feel like yet another frustrating way of society forcing female spending in return for self-improvement but it also makes for uneasy viewing when Paltrow teases a pre-packaged diet saying, “you guys make me do the craziest s***” when her staff have already sobbed, screamed and flashed their genitals on camera. One of Paltrow’s fiercest critics, gynaecologist Dr Jen Gunter, describes the series as “classic Goop”.