Retailers see boom for eco-friendly ACs
Deccan ChronicleCoimbatore: Even for a tier-two, relatively more industrialized city like Coimbatore, air conditioners were still a luxury and affordable only to the small better-off sections of the population. Being constantly exposed to the air-conditioned environment all the time has prompted people to purchase an AC for their homes too,” V. Nanavel, manager, air conditioners section at ‘Bharath Electronics & Appliances ’, Gandhipuram said. He has to his credit a decade-long experience in selling air conditioners to domestic customers in the textile city and is positive that the market for the product is all set to grow. Next to Chennai, the textile city is the most potential market for the company and Mr Garg is positive despite a four to five per cent market penetration for the segment in Coimbatore, the company will manage to grab a five to six per cent market share for ACs in the textile city in a couple of years. On the one hand, the nouveau riche middle class in Coimbatore has more disposable income, and on the other hand, corporate houses dealing with consumer durables are offering customers with a plethora of product options, literally making it like there is one AC for everyone.In Coimbatore there are about 15 retail outlets that sell various brands of air conditioners.
History of this topic
Demand for air-conditioners doubles in four years to 15 million units owing to climate-change, comfort
The Hindu
AC sales up as temperatures rise
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