Spoiler alert: Has social media ruined the element of surprise at concerts?
ABCWe've seen it time and time again, when a global superstar embarks on a tour, videos will immediately go viral following its first date. The nature of social media's algorithms mean that fans of any artist will continue to be fed content from their favourite artists whether they choose to or not. Whether this is intentional to feed potentially viral moments from the artist side is unclear, yet this format ensures that Styles' fans create as provoking a sign as possible to grab his attention. Whether he's asked security to help with "Someone's fallen down", saying that he feels like, "Young Thug," or apologising to fans for their "shit seats," behind the stage, the segment has become so iconic that one user, @guybeinadude ranked them and received over 1.8 million views. No matter how perfect a concert video recording may be, people will continue to flock to shows from artists like Harry Styles, Steve Lacy, Taylor Swift and Beyoncé.
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