Aptech unveils first-of-its-kind 'Creval', generative AI-powered evaluation tool designed for visual arts

Mumbai: Aptech Limited, a pioneer in the non-formal vocational training business in the country has recently introduced “Creval” – a first-of-its-kind, AI-powered creative evaluation tool that combines generative AI with human expertise to evaluate visual creatives in real-time. Creval is designed to protect a creative professional’s artwork using Amazon Bedrock capabilities of model choice, customization, security, privacy, and safety guardrails. Mr. Sandip Weling, Chief Business Officer, Global Retail Business, Aptech Limited, said, “Creval is another milestone in our journey of using the power of generative AI to revolutionize education and training and setting a new benchmark for creative learning in India. Amazon Bedrock offers a choice of industry leading foundation models and built-in features for responsible AI, enabling Creval’s users to develop artwork creatively, while protecting their intellectual property.