Telling clue Pip Edwards has completely cut ties with P.E Nation after stepping back from fashion brand 'to pursue new creative challenges'

Pip Edwards has already started promoting rival fashion brands following her shock move to step down as the creative director for her athleisure company P.E Nation. Pip Edwards, 44, has started promoting rival fashion brands following her shock move to step down as the creative director for her athleisure company P.E Nation The entrepreneur took to Instagram on Wednesday during her luxury getaway to Europe as she flaunted her incredible figure in black and white one piece bathers 'Following P.E. Tagging the creator SIR., the socialite paired the $220 swimsuit with a black Prada bucket hat and a brown scarf from the Gucci x Balenciaga collection For a touch of modesty, Pip then covered up with a mesh mini skirt before hiding her eyes behind a set of LUV LOU sunglasses, a brand she also promoted Pip concluded: 'I want to thank our loyal, committed and amazing P.E. Pip's athleisure brand P.E Nation confirmed Claire was stepping back from the business in March, with Pip taking over as the sole creative director.