9 years, 5 months ago

Apple users experience the most technological "delight", study finds

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. For the tech industry, the level of delight that's provoked by a fitness tracker or a digital smoke alarm is ridiculously important: if we're delighted by something then we suddenly become like apostles, telling our friends how much better their lives would be if they spent £59.99 on a digital electrostimulation unit. A company called Argus Insights recently released the results of a study into how much technological “delight” we are currently experiencing, combined into a league table of five of the world's biggest technology firms. Comparatively mundane products such as TV sticks, e-readers and gigabytes of cloud storage will never have us gushing with the same levels of fervour – though Argus's study makes the interesting observation that smart garage doors seem to be an out-lier, provoking an unusual level of enthusiasm among their owners. And as technological development accelerates, perhaps our desires are becoming more intense; we're becoming perennially dissatisfied lumps of matter, just waiting to lift something new and shiny out of a box that will make us gurgle in an appreciative fashion, until our initial delight subsides into mere satisfaction and the cycle starts over.

The Independent

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