Ocado bets on shopping ‘fad’ to win back customers
The TelegraphAs Britain started to emerge from lockdowns in the middle of 2021, Ocado was riding high. The grocery sector was changed “for good” by the pandemic, boasted the online supermarket’s chief executive, Tim Steiner. Not only were at-home deliveries more convenient, but Steiner believed they were also safer as customers shopping online were less likely to catch “anything nasty”, even once Covid was under control. “It’s an interesting sector – but it just isn’t going to be as big.” Now, two years later, it is an area the online grocer is turning its attention to as it faces fierce pressure from part-owner Marks & Spencer to start showing signs of a turnaround. The boss of the former, Will Shu, earlier this year hailed it as a “huge growth area” for his app, which he said had overtaken Ocado for the number of grocery deliveries per week.
History of this topic
Middle class shoppers flock back to Ocado... but Asda reels as sales slip
Daily Mail
Ocado lures back middle class shoppers as it's named UK's fastest growing supermarket
Daily Mail
Ocado reveals £394m loss as sales improve
The Independent
Ocado suffers first ever drop in sales as shoppers turn to Aldi and Lidl
The Telegraph
Ocado set to post grocery growth in latest festive update
The Independent
Eyes on inflation impact as Ocado to report
The IndependentDiscover Related
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