Sensodyne to Stop 'World’s No.1 Sensitivity Toothpaste' Ads; Fined Rs 10 Lakh for Misleading Ads
News 18The Central Consumer Protection Authority has passed an order against misleading The authority initiated suo-moto action against the Is Sensodyne “recommended by dentists worldwide”? The The CCPA, after examining the response submitted by the company in relation to the ads, observed that the two market surveys submitted by the company in support of its two claims – ‘recommended by dentists worldwide’ and ‘world’s No.1 sensitivity toothpaste’ – were conducted only with dentists in India. “No cogent study or material were submitted by the company to substantiate the claims made in the With regard to the claim ‘clinically proven relief, works in 60 seconds’, the CCPA had written to the Drugs Controller General of India, Central Drugs Standard Control Organization, to furnish its comments on the correctness of the claims made by the company, according to the statement. The assisting drug controller has written to CCPA stating that the claims made by the company are under investigation and further action will be initiated after the hearing process, the statement said.
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