Amazon hikes Prime subscription in UK, Europe by up to 43%
India TV NewsAmazon news: Tech giant, Amazon is set to raise its Prime subscription prices by up to a whopping 43 per cent in the UK and Europe from September this year -- first such increase in the UK since 2014. In an email to customers blaming "increased inflation and operating costs" for the hike, the e-commerce giant said that its annual Prime subscription will jump 20 per cent in the UK from 79 pounds to 95 pounds from September 15, reports The Verge. Whether Amazon Prime will increase the subscription in India is yet to be seen, a country where it has over 22 million users and the company is rolling out a major redesign for Prime Video. Amazon will also hike prices in Spain and Italy by 39 percent annually while Germany will see an annual 30 per cent rise.