
JioPhone Next final pricing, performance crucial for success: industry watchers
Live MintReliance Jio has the opportunity to tap into a 300 million user base with its ultra-affordable 'JioPhone Next' smartphone but the final pricing and overall performance would be key in this segment, according to industry watchers. Jio and Google are addressing the critical challenge of smartphone affordability for current feature phone users by providing them with a strong device value proposition to upgrade to," he said. Counterpoint Research Associate Director Tarun Pathak said pricing is going to be an important factor as the over ₹5,000 segment in India was just five per cent of the Indian market in pre-pandemic era. According to Counterpoint Research, India's smartphone shipments grew 23 per cent year-on-year to reach over 38 million units in the March 2021 quarter, the highest-ever first quarter shipments.
History of this topic

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