Next big leap for Apple? - augmented reality
7 years, 7 months ago

Next big leap for Apple? - augmented reality

Associated Press  

SAN FRANCISCO — Apple’s iPhone may be ready for its next big act — as a springboard into “augmented reality,” a technology that projects life-like images into real-world settings viewed through a screen. “This is one of those huge things that we’ll look back at and marvel on the start of it,” Apple CEO Tim Cook told analysts during a Tuesday conference call. There’s just one catch: No one can yet point to a killer app for AR, at least beyond the year-old fad of “Pokemon Go.” Instead, analysts argue more generally that AR creates enormous potential for new games, home-remodeling apps that let you visualize new furnishings and decor in an existing room, education, health care and more. MAYBE Tim Merel, managing director of technology consulting firm Digi-Capital, believes Apple’s entry into AR will catalyze the field.

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History of this topic

WhatsApp for iOS introduces AR Effects, Backgrounds and Document Scanning
3 months ago

WhatsApp for iOS introduces AR Effects, Backgrounds and Document Scanning

India TV News  

WhatsApp’s latest update for iOS introduces augmented reality effects to its camera feature. The update also adds customizable backgrounds to obscure surroundings and lets users adjust video colour tones for a polished output. More updates for festive season This update follows WhatsApp’s recent rollout of festive-themed features to enhance the user experience. Earlier, India’s Telecom Minister Jyotiraditya Scindia had announced …

Apple's AR Glasses Might Be 3-5 Years Away Due To Technical Challenges, Here's What We Know
3 months, 1 week ago

Apple's AR Glasses Might Be 3-5 Years Away Due To Technical Challenges, Here's What We Know

ABP News  

Apple might be in the works to make augmented reality glasses to rival Google, Meta, and Samsung, who have shown some amount of progress towards the development of the product. Despite making strides in the wearables market with the launch of the Apple Vision Pro this year and a new initiative named 'Atlas,' the company’s augmented reality glasses might still …

Apple may take a few more years before launching its smart glasses
3 months, 1 week ago

Apple may take a few more years before launching its smart glasses

India Today  

For the past few years, we have seen numerous reports and speculation claiming that Apple is working on creating lightweight, practical smart glasses, often referred to as "Apple AR smart glasses." According to Bloomberg’s Mark Gurman, Apple is facing significant technical and design challenges in the development of Apple smart Glasses, which is further delaying the product's launch. In his …

Apple Might Soon Give Meta A Tough Competition With Its Own Smart Glasses, Here's What We Know
4 months, 3 weeks ago

Apple Might Soon Give Meta A Tough Competition With Its Own Smart Glasses, Here's What We Know

ABP News  

Apple is reportedly considering entering the smart glasses market, as the tech giant begins an internal study into the current landscape of wearable glasses. The initiative, which has been given the project name "Atlas," involves gathering feedback from Apple employees on various smart glasses available in the market, according to a report by Bloomberg. Apple’s smart glasses would also compete …

Tim Cook responds to questions over Apple’s AI plans as world waits for iPhone’s new features
5 months ago

Tim Cook responds to questions over Apple’s AI plans as world waits for iPhone’s new features

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Apple may be late to new AI technologies but it will be the …

Snap advances bet on augmented reality with new version of Spectacles glasses
6 months, 1 week ago

Snap advances bet on augmented reality with new version of Spectacles glasses

The Hindu  

Snap announced an upgraded version of its Spectacles augmented-reality glasses on Tuesday, doubling down on its bet that wearable devices to enhance the view of the real world will be one of the next frontiers in tech. Snap, long known for its ephemeral messaging app Snapchat and animated filters, has been an early leader in augmented reality, which can overlay …

A computer on your face? Snap and others still trying to make augmented reality glasses a reality
6 months, 1 week ago

A computer on your face? Snap and others still trying to make augmented reality glasses a reality

LA Times  

Evan Spiegel, chief executive of Snap Inc., speaks onstage during the Snap Partner Summit 2024 on Tuesday in Santa Monica. Augmented reality glasses from Los Angeles-based tech company Snap Inc. What people can do with AR glasses remains limited. “It could change at any time, and if it does change … we’re ready to go.” Dominguez said the company envisions …

AR glasses give enhanced sector clarity
8 months, 3 weeks ago

AR glasses give enhanced sector clarity

China Daily  

A man wearing an Apple Vision Pro headset records footage in front of an Apple Store during the launch of the mixed-reality headset in Beijing in June. China's augmented reality industry is expected to usher in a new stage of growth, as Vision Pro's official release in China is expected to encourage more local software developers to come up with …

AR glasses give enhanced sector clarity
8 months, 3 weeks ago

AR glasses give enhanced sector clarity

China Daily  

A man wearing an Apple Vision Pro headset records footage in front of an Apple Store during the launch of the mixed-reality headset in Beijing in June. China's augmented reality industry is expected to usher in a new stage of growth, as Vision Pro's official release in China is expected to encourage more local software developers to come up with …

AR glasses give enhanced sector clarity
8 months, 3 weeks ago

AR glasses give enhanced sector clarity

China Daily  

A man wearing an Apple Vision Pro headset records footage in front of an Apple Store during the launch of the mixed-reality headset in Beijing in June. China's augmented reality industry is expected to usher in a new stage of growth, as Vision Pro's official release in China is expected to encourage more local software developers to come up with …

Snapchat Brings New GenAI-Powered Feature To Create AR Images
9 months ago

Snapchat Brings New GenAI-Powered Feature To Create AR Images

News 18  

Snapchat is advancing its augmented reality capabilities by integrating Generative AI powered features. With this new feature, “vision becomes a reality.” Reports indicate that users will be able to type a description and generate a 3D image in real time. The company’s tech chief Bobby Murphy said, “What's fun for us is that these tools both stretch the creative space …

Apple Vision Pro 2 halts production due to poor sales
9 months, 1 week ago

Apple Vision Pro 2 halts production due to poor sales

India TV News  

Apple Vision Pro 2, the successor to Apple’s mixed-reality headset is said to face major setbacks and might not come to the Indian market. Poor sales impact on Vision Pro 2 development Despite innovative technology, the Vision Pro has not met Apple's sales expectations which halted the production. Industry sources cited by The Information, indicate these decline in sales which …

Apple's AR goggles seen as a booster to innovation
9 months, 2 weeks ago

Apple's AR goggles seen as a booster to innovation

China Daily  

Apple CEO Tim Cook addresses the media next to the company's new Vision Pro augmented reality headset at the Apple Park campus in Cupertino, California, on Monday. China's augmented reality industry is expected to usher in a new stage of growth, as Apple Inc announced on Monday that preorders for its Vision Pro AR goggles will begin on the Chinese …

Apple's AR goggles seen as a booster to innovation
9 months, 2 weeks ago

Apple's AR goggles seen as a booster to innovation

China Daily  

By MA SI | CHINA DAILY | Updated: 2024-06-12 07:04 Apple CEO Tim Cook addresses the media next to the company's new Vision Pro augmented reality headset at the Apple Park campus in Cupertino, California, on Monday. China's augmented reality industry is expected to usher in a new stage of growth, as Apple Inc announced on Monday that preorders for …

Apple's AR goggles seen as a booster to innovation
9 months, 2 weeks ago

Apple's AR goggles seen as a booster to innovation

China Daily  

Apple CEO Tim Cook addresses the media next to the company's new Vision Pro augmented reality headset at the Apple Park campus in Cupertino, California, on Monday. China's augmented reality industry is expected to usher in a new stage of growth, as Apple Inc announced on Monday that preorders for its Vision Pro AR goggles will begin on the Chinese …

Apple’s AI Push Sets Stage for Everything From Glasses to Robots
9 months, 2 weeks ago

Apple’s AI Push Sets Stage for Everything From Glasses to Robots

Hindustan Times  

Apple’s push into artificial intelligence will go beyond software and help enable a wave of next-generation devices, writes Bloomberg. Apple is gearing up for a launch following next week’s WWDC, with the Vision Pro heading to Australia, France, Japan, Singapore, Canada, the UK, Germany, China, Japan and South Korea. The Apple TV system only got an App Store in 2015, …

Apple Vision Pro: The slow and steady rise of mixed reality technology
1 year ago

Apple Vision Pro: The slow and steady rise of mixed reality technology

The Hindu  

When Apple unveiled its Vision Pro in June 2023, it called the device a “revolutionary spatial computer”. The integration brought Oculus’s VR headsets 3D capabilities, which enabled it to build products both for VR and AR, in effect creating a mixed reality headset. While there are some first-generation bugs, this device offers an upgraded alternative to Meta’s top-of-the-line Quest Pro …

Apple hates it when you call the Vision Pro a VR headset. Here’s why it calls it a ‘Spatial Computer’
1 year, 1 month ago

Apple hates it when you call the Vision Pro a VR headset. Here’s why it calls it a ‘Spatial Computer’

Firstpost  

Apple’s highly anticipated Vision Pro headset hit stores last Friday, ushering in what the tech giant envisions as the era of “spatial computing.” Apple sees the Vision Pro as a transformative product on par with the groundbreaking iPhone of 2007, the Vision Pro aim to redefine human interaction with technology, bridging the physical and virtual worlds. Industry consultant Cathy Hackl, …

Is Apple changing how developers describe AR and VR apps? DEETS inside
1 year, 2 months ago

Is Apple changing how developers describe AR and VR apps? DEETS inside

India TV News  

In the latest update for Xcode, Apple has advised developers not to use terms like AR and VR when describing their new apps for the recently announced Vision Pro mixed reality headset. Guidelines for Launching Vision Pro Apps According to 9to5Mac, the tech giant has outlined various recommendations and requirements for developers looking to submit Vision Pro apps to the …

Augmented reality - Transforming the way we experience real estate
1 year, 4 months ago

Augmented reality - Transforming the way we experience real estate

Hindustan Times  

In the constantly evolving world, technology has become an integral part of our lives. With the advent of AR, the way we explore real estate properties is undergoing a key shift. While AR has immense potential, it faces challenges in the Indian real estate market. Real estate companies that fully embrace this technology will gain a competitive edge, offering innovative …

Apple Vision Pro: Can it really buck the trend of augmented reality flops?
1 year, 9 months ago

Apple Vision Pro: Can it really buck the trend of augmented reality flops?

BBC  

Apple Vision Pro: Can it really buck the trend of augmented reality flops? The US technology giant's first foray into mixed-reality headsets – which it has termed "spatial computing" – has been seen by some as the impetus for a new revolution in wearable technology. "For the past 20 or 30 years, or since the late 80s, or early 90s, …

Consumer tech and new products: Developer conference keynotes are changing
1 year, 9 months ago

Consumer tech and new products: Developer conference keynotes are changing

Hindustan Times  

Every summer, tech giants unveil a new direction for their software products, apps, and upgrades bestowed upon tools for app developers. Apple CEO Tim Cook takes a photo in a viewing area for new products during Apple’s Worldwide Developers Conference at the Apple Park campus in Cupertino, California, on June 5. Apple’s different take on reality While Microsoft and Google …

Apple collaborates with Mira, an augmented-reality headset startup
1 year, 9 months ago

Apple collaborates with Mira, an augmented-reality headset startup

India TV News  

Apple has made a significant move into the augmented reality space by acquiring the AR headset startup Mira. The acquisition, for an undisclosed amount, coincides with Apple's launch of its own AR headset called Vision Pro, priced at $3,499. Mira CEO Ben Taft shared the news in a private Instagram post, expressing his excitement for Mira's "next chapter at Apple" …

Apple unveils new Vision Pro augmented reality headset
1 year, 9 months ago

Apple unveils new Vision Pro augmented reality headset

Deccan Chronicle  

California: Tech giant Apple finally launched its first augmented reality headset, Apple Vision Pro, at its 2023 Worldwide Developers Conference on Monday. According to The Verge, an American technology news website, Vision Pro is positioned as primarily an AR device, but it can switch between augmented and full virtual reality using a dial. "It's the first Apple product you look …

Augmented reality headset Vision Pro is ‘most advanced device ever’ – Apple
1 year, 9 months ago

Augmented reality headset Vision Pro is ‘most advanced device ever’ – Apple

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Apple has unveiled an augmented reality headset which it claims to be “the …

Apple unveils Vision Pro AR headset in most significant launch since iPhone
1 year, 9 months ago

Apple unveils Vision Pro AR headset in most significant launch since iPhone

The Telegraph  

Apple has unveiled an AR headset called the Vision Pro in the tech giant’s most significant product launch since the iPhone, promising that it will be “a new kind of computer”. The device is Apple’s first foray into augmented reality, which Tim Cook, the chief executive, has said is the next major frontier in technology. Price and user experience Apple …

Will Apple’s sleek new VR goggles be the ones to capture users?
1 year, 9 months ago

Will Apple’s sleek new VR goggles be the ones to capture users?

Al Jazeera  

If the new device turns out to be a niche product, it would leave Apple in the same bind as other major tech companies. After years of speculation, Apple CEO Tim Cook hailed the arrival of the sleek goggles — dubbed “Vision Pro” — at the US company’s annual developers’ conference held on a park-like campus in Cupertino, California, that …

Art and iPad: AR, algorithms and coding give artists more tools to work with
2 years, 1 month ago

Art and iPad: AR, algorithms and coding give artists more tools to work with

Hindustan Times  

“The medium is the message” – Canadian philosopher Marshall McLuhan. The Digital Artists in Residence programme at the 2023 India Art Fair in New Delhi, that will go on till February 12, hosts three artists – Varun Desai, who wears many hats, including those of a coder and music producer; Mira Felicia Malhotra, who is a visual artist and illustrator; …

Apple delays release of AR glasses indefinitely, according to Bloomberg News
2 years, 2 months ago

Apple delays release of AR glasses indefinitely, according to Bloomberg News

India TV News  

According to Bloomberg News on Tuesday, Apple Inc. has decided to delay the release of its thin augmented reality glasses indefinitely owing to technical difficulties, but it still intends to introduce its first mixed reality headset this year. According to Bloomberg, the mixed-reality headset from the iPhone maker, which blends augmented and virtual reality, will debut at this year's spring …

Apple AR glasses postponed, mixed-reality headset on the way: Report
2 years, 2 months ago

Apple AR glasses postponed, mixed-reality headset on the way: Report

Live Mint  

Apple has reportedly postponed the launch of its first augmented-reality glass due to technical challenges. However, the company is still planning to bring a lower-cost version of the mixed-reality headset as soon as 2024 or early 2025, a Bloomberg report says. The company is betting that AR and VR devices could be a major moneymaker, but the technical challenges of …

Would Apple's mixed reality tech be a game changer for the industry?
2 years, 4 months ago

Would Apple's mixed reality tech be a game changer for the industry?

India Today  

The technology company is all set to launch its next major product—a mixed-reality headset, which is rumoured to be a game changer as it may vault the company into a new era of computing. Further, the said device will function on a new operating system dubbed realityOS and will also include mixed-reality versions of FaceTime, Messages, Maps, etc., which are …

Apple AR-MR Headset Development Could Be Underway; New Employees Hired
2 years, 4 months ago

Apple AR-MR Headset Development Could Be Underway; New Employees Hired

News 18  

After reports of Apple’s AR -MR headset seemingly slated for mass production in 2023, new reports confirm that Apple has recently hired new employees, confirming that the project is active. Apple Insider reports Mark Gurman has claimed that Dave Scott, a former senior self-driving car unit member who left in early 2021, has returned. Apple Insider’s report also claims that …

Apple's 'Game Changing' Mixed Reality Headset May Be Unveiled In January 2023: Analyst Kuo
2 years, 9 months ago

Apple's 'Game Changing' Mixed Reality Headset May Be Unveiled In January 2023: Analyst Kuo

ABP News  

The much-anticipated mixed reality headset by Apple which is likely to be launched next year in January will be a "game-changer" in the augmented reality and virtual reality market, says famed Apple analyst Ming Chi-Kuo. In a note published in Medium, an industry reliable analyst from TF International Securities said that Meta’s VR hardware investment cut will benefit other VR …

Apple AR/MR headset set to launch in January 2023- Here is everything you must know
2 years, 9 months ago

Apple AR/MR headset set to launch in January 2023- Here is everything you must know

India TV News  

Apple is reportedly working to release its augmented reality -mixed reality headset, the first of its kind in January 2023. Ming-Chi Kuo, an analyst of Apple, states that it has a vast potential demand in the Chinese market and "Apple AR/MR, which will likely be released in January 2023, will also favour the continued rapid growth of the headset sector". …

Apple's AR glasses will be launched in 2024, along with a second-gen VR headset
2 years, 9 months ago

Apple's AR glasses will be launched in 2024, along with a second-gen VR headset

Firstpost  

Apple has been betting big on augmented reality and virtual reality. There is a lot of chatter going around Apple’s rumoured mixed reality headset, which is expected to combine both AR and VR technologies into a single device. According to Haitong International Tech Research analyst Jeff Pu, Apple’s AR glasses will be announced in late 2024. What we do know …

Apple trails Google, Microsoft and Snap with first pair of AR glasses
2 years, 9 months ago

Apple trails Google, Microsoft and Snap with first pair of AR glasses

Daily Mail  

Apple is rumoured to be finally unveiling its first pair of smart glasses at the Worldwide Developer Conference tonight. Apple is rumoured to be finally unveiling its first pair of augmented reality smart glasses at the Worldwide Developer Conference tonight Apple has increasingly moved into augmented reality technology. Virtual reality is a computer-generated simulation of an environment or situation It …

Apple’s VR Headset Gets Closer to Actual Reality
2 years, 10 months ago

Apple’s VR Headset Gets Closer to Actual Reality

Wired  

Goodbye iPod, hello Eyes Pod. The upcoming headset uses both virtual-reality and augmented-reality tech, and while Apple is also expected to announce a pair of AR-only glasses someday, they’re not as far along. Here’s what else happened this week: Qualcomm Gets Some New Guts On Friday, the American tech giant announced some new chipsets that should soon be making their …

Apple Mixed Reality Headset Won’t Be Coming This Year
2 years, 11 months ago

Apple Mixed Reality Headset Won’t Be Coming This Year

News 18  

Apple has reportedly delayed its augmented reality headset and will likely only launch at the beginning of the next year. Supply chain constraints and the fact that the tech giant does not want to release its first AR device in limited stock forced the company to push back the date again, reports GSMArena. Although AR and VR glasses are not …

Metaverse to Help Virtual Reality Headset Market Reach 14mn Units in 2022
3 years, 1 month ago

Metaverse to Help Virtual Reality Headset Market Reach 14mn Units in 2022

News 18  

The buzz around Metaverse has somewhat revived the dull augmented/virtual reality market and in 2022, the AR/VR device shipments is likely to reach 14.19 million units, compared to 9.86 million in 2021 which is a year-over-year increase of 36 per cent, a new report has shown. However, the AR/VR device market has yet to experience explosive growth due to two …

Apple teases metaverse AR plans
3 years, 1 month ago

Apple teases metaverse AR plans

The Hindu  

Apple Inc teased its metaverse ambitions on Thursday as CEO Tim Cook talked expansion of the company's augmented reality apps, prompting strong investor response. Cook's comments on Thursday, and quarterly profit and sales topping estimates, helped drive Apple stock up nearly 5% in after-hours trade. Apple's services revenue jumped by 24% to $19.5 billion in the just-ended holiday quarter, topping …

VR, AR headset shipments to grow 10 times by 2025, report says
3 years, 2 months ago

VR, AR headset shipments to grow 10 times by 2025, report says

The Hindu  

Virtual Reality and Augmented Reality headset shipments are expected to grow about 10 times to 105 million units in 2025 from 11 million units in 2021, according to a report by Counterpoint research. The firm stated that the adoption of VR headsets gained pace in 2020 and 2021, boosted by Oculus Quest 2’s performance in the consumer segment, and DPVR …

Apple Glasses effect? Google may be working on own AR smart glasses
3 years, 2 months ago

Apple Glasses effect? Google may be working on own AR smart glasses

India Today  

Apple is making some serious inroads in establishing itself as an AR company by reportedly hiring key people from Meta. But while the first implementation of Apple’s AR technology is expected sometime in 2022 in the form of AR Glasses, Google is upping the ante with its new project. According to a report, Google is working on a new set …

Apple Said to Have Hired Meta's AR Communications Lead
3 years, 3 months ago

Apple Said to Have Hired Meta's AR Communications Lead

News 18  

Apple is working on the most advanced chips for its unannounced AR/VR headset and now a new report has claimed that the iPhone maker has hired Andrea Schubert, Meta’s communications lead for its Augmented Reality products. In the latest edition of ‘Power On’ newsletter Mark Gurman said Apple is building out parts of its team that will handle the launch …

Apple's AR headset to be a standalone product coming next year
3 years, 3 months ago

Apple's AR headset to be a standalone product coming next year

The Hindu  

Apple’s AR headset will be a standalone device that can operate without an iPhone or Mac and will be launched next year, Apple analyst Ming-Chi kuo said in an investor note seen by 9to5mac. "An AR headset that works independently means that it will have its own ecosystem and provide the most complete and flexible user experience,” Kuo said in …

Apple iPhone May Be 'Dead' and AR Headset May Replace It
3 years, 3 months ago

Apple iPhone May Be 'Dead' and AR Headset May Replace It

News 18  

Apple AR headset has been a part of the rumour mill for quite some time, but a new report suggests the company’s next ‘big thing’ will likely replace iPhones in ten years. According to notable Apple analyst Ming-Chi Kuo, Apple’s goal is to replace the “iPhone with AR in ten years, representing the demand for ABF of AR headsets will …

What we know about Apple’s AR headset
3 years, 4 months ago

What we know about Apple’s AR headset

Live Mint  

According to Ming-Chi Kuo, one of the best-known Apple watchers and commentators in the world, Apple's much-awaited first Augmented Reality headset will be released sometime near the fourth quarter of 2022. Apple's AR projects Apple is rumored to be working on at least two AR projects that include an augmented reality headset, followed by a sleeker pair of augmented reality …

Apple's September 14 invite brings AR experience and endless speculations
3 years, 6 months ago

Apple's September 14 invite brings AR experience and endless speculations

India Today  

Apple's September launch event has been confirmed, and that means new products are coming. But, what's interesting is the AR effects that Apple hid in its iPhone event invite. To experience the AR effects, open the September 14 event page on your iPhone, and it opens up to show the Apple logo floating over a lake. The iPhone 13 is …

Apple AR headset will launch in second half of 2022, says analyst
3 years, 9 months ago

Apple AR headset will launch in second half of 2022, says analyst

India Today  

Apple’s ambitious augmented reality headset may be coming through in the second quarter of 2022, renowned analyst Ming-Chi Kuo has predicted in his latest note. In his note obtained by 9to5Mac.com, Kuo predicted the Apple AR headset, due for launch in Q2 2022, will offer a “video see-through experience”. Apple’s AR headset will not just offer augmented reality-powered content, but, …

World of AR: Apple and Snap pick up where Pokemon Go left off
3 years, 9 months ago

World of AR: Apple and Snap pick up where Pokemon Go left off

Live Mint  

First there was Pokemon Go. So it was telling when Apple’s counsel cited an internal board presentation in which the Fortnite maker indicated the need to act quickly before AR took off and further entrenched the App Store’s high fee structure. The fact that Epic then sued the world’s most powerful company speaks to how seriously Epic is taking AR’s …

Apple WWDC 2021 dates are out, may we finally see Apple's awaited AR glasses?
3 years, 11 months ago

Apple WWDC 2021 dates are out, may we finally see Apple's awaited AR glasses?

India Today  

Apple finally announced the dates for its 2021 edition of the Worldwide Developers Conference, popularly known as WWDC. A hint that Apple may have subtly dropped to tease that maybe its AR Glasses are finally ready and that WWDC 2021 could be the best platform for their showcase. The Apple Glasses are widely expected to be based on augmented reality …

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