
5 years, 3 months ago
Levis's to reduce greenhouse emissions by 90%
The QuintBy Siddhi Jain New Delhi, Nov 29 How does a clothing giant like Levi's tackle the questions of sustainable fashion that the textile industry is getting fraught with? Anuja Ojha, Senior Specialist, Sustainability - India & Sri Lanka, at Levi Strauss & Co. charts the company's vision for sustainable clothing. Ojha: According to our lifecycle assessment, an average pair of Levi's jeans is worn for a little more than three years before being donated or discarded. If taken care of properly, a pair of Levi's jeans can last for decades if not centuries, which is not only good for your wallet but also good for the environment.
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