Social Engineering: How to Counter the Spread of Contagious Beliefs
2 months ago

Social Engineering: How to Counter the Spread of Contagious Beliefs

Times of India  

Author Malcolm Gladwell explores the concept of the tipping point in social engineering and argues that choices made to alter the shape of a contagious phenomenon can also be used against people. He applies this argument to the US opioid crisis, highlighting the unique superstory and superspreaders of the minority of doctors who thought handing out drugs willy-nilly was what a doctor did. Gladwell suggests that it is possible to know the tip point where a minority person ceases to experience a group’s skewed proportions as toxic, but that it doesn’t always take a revolution to change the way a minority group is perceived.

Government Law Technology Social Engineering  bad  views  point  superspreaders  contagion  contagious  worse  tipping  women  social  way  cure  american  minority

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