Aryan Khan & a devil-may-care bet on premium liquor
Live MintAryan Khan, son of Bollywood superstar Shah Rukh Khan, is making his foray into India’s lucrative but heavily regulated liquor industry, along with business partners Bunty Singh and Leti Blagoeva. Slab Ventures will also launch more products across other premium consumer segments, including beverages, both alcoholic and non-alcoholic, apparel, and accessories, and conduct experiential events appealing to the country’s affluent consumers. Khan, 25, said the business idea emerged after Singh, Khan and Blagoeva, all family friends-turned-business partners, met in Germany in 2018 and discussed the gap in India’s premium and luxury goods and services market. That’s because, historically, brown spirits such as whisky, brandy and dark rum have been major contributors to the overall alcoholic beverages market in India, cornering over 90% of all Indian-made foreign liquor volumes.
History of this topic
Aryan Khan calls dad Shah Rukh Khan ‘one of the smartest marketing minds', reveals his business advice to him
Hindustan Times
Shah Rukh Khan And Aryan Khan's Whisky Brand D'YAVOL Inception Wins International Award
News 18
Aryan Khan-owned Slab Ventures Netherlands, Ab InBev India launch scotch brand
Live Mint
'Swamped Between Filmmaking & Launching Vodka Brand in India': Aryan Khan
The QuintDiscover Related
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