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Netflix tests new strategy to boost subscriber base

Netflix’s pace of growth during the pandemic is starting to slow. Charging sub-accounts The streaming giant on Wednesday said it is testing a charging a fee to subscribers who share their accounts with people who don’t live in their homes. “We’ve always made it easy for people who live together to share their Netflix account,” Chengyi Long, Director of Product Innovation at Netflix said in a post. In the coming weeks, the company will begin offering subscribers in Chile, Costa Rica and Peru the option to add upto two people to “sub-accounts” at a monthly fee of $2 to $3, Long added. The streaming service would allow people already sharing accounts to transfer profile and viewing history information to new sub-accounts, she said.

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