How Channel 10 went woke... and could now go BROKE
Daily MailChannel 10 has prioritised political correctness over programming in recent years - and the result has been nothing short of disastrous. Eyebrows were raised in June last year when a network boss vowed to steer Channel 10's programming in a more 'woke' direction to capitalise on its younger audience. Channel 10 stayed true to its strategy of appealing to social justice-minded viewers in July last year by replacing the names of Australian cities with traditional Aboriginal names in weather bulletins. Narelda Jacobs, who is openly gay, praised Alok for championing social justice, saying: 'Alok, I love you so much, I can't get enough' Former Studio 10 star Kerri-Anna Kennerley has been a vocal critic of the show's shift towards the left. In November, Kennerley told Woman's Day it was 'sad' to see Studio 10 become an insufferable woke-fest after she was sacked from the show two years ago But its ratings have been in freefall over the last two years after ditching the panel in favour of a two-anchor format helmed by Sarah Harris and Tristan MacManus.