Setting the stage for creativity
China DailyFrom left: Theater producer Wang Keran, writer Wan Fang, program hostess Zhang Yue, actress Anais Martane and critic Cheng Hui attend the launch ceremony of Yiqie Weixiju, a book written jointly by Wang and Niu Meng, at the Poly Theater in Beijing. "Many think theater producers are people who 'look for money and talent'," said Niu Meng, one of the writers of the book Yiqie Weixiju, at its launch ceremony at the Poly Theater in Beijing recently. In a word, they do everything trivial, but many things that seem unrelated to the art itself," she said, adding that "most domestic theater producers would encounter misunderstanding and underestimation". This became one of the major reasons for Wang Keran, founder, chief producer, and art director of Magnificent Culture, one of the leading theater production companies in China, and Niu, to co-create the book.