BMW bullish on expanding Indian luxury market
1 year, 10 months ago

BMW bullish on expanding Indian luxury market

Deccan Chronicle  

BMW, India's second largest German luxury car maker, is targeting strong double digit growth this year, including its electric cars, for which it has lined up over 16 new car launches this calendar year in Asia's third biggest economy. Despite challenges of global headwinds like recession, supply chain disruption amidst Russia-Ukraine war, the resilient Indian economy would continue to boost luxury car sales in high gear in India. Vikram Pawah, president BMW India, in an exclusive interview with Michael Gonsalves, reveals the road map for the luxury car market and the BMW brand in India. This year we have a strategy in place for sales growth as we will launch 16 new cars and two new motorcycles in 2023 to meet the growing appetite of our customers for the premium products even as all our existing sedans, sports activity vehicles, coupes and performance cars continue to be in high demand.

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