9 years, 8 months ago

Ola Cabs to go app-only from next month; says 99 percent bookings come via app

After Myntra, taxi aggregator Ola will go mobile-app only across its 100 cities of operations from the next month. “From just about 20 per cent of booking requests on the app at launch, Ola receives as much as 99 per cent of its bookings through the app at the current scale,” Ola said in a statement. Ola had launched its mobile app for cab booking in 2011, which now lets users book cabs, auto-rickshaws and kaali-peeli taxis. This will allow us to deliver a consistent one-touch booking experience as well as improved ride experience across all aspects like navigation, payments, safety and feedback,” Ola Chief Operating Officer Pranay Jivrajka said.

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