Former Tata CLiQ CEO joins Meta as head of Global Business Group in India
India TodayAfter firing nearly 11000 employees globally, Mark Zuckerberg headed Meta has appointed Vikas Purohit as the Director of Global Business Group in India. Meta, in an official press release, said that Purohit will “spearhead the company’s strategic relationship with the country’s leading brands and agencies to drive Meta’s revenue growth across key channels in India, as well as partner with the media and creative ecosystems for accelerating adoption of digital tools by the largest advertisers and agencies.” Purohit will have the Meta’s key business vertical teams, agency teams, and business solutions teams reporting into him. The new Meta Director of Global Business Group in India started his career at Aditya Birla Group before joining Tommy Hilfiger. Commenting on Purohit’s appointment, Arun Srinivas, Director and Head of Ads Business for Meta in India said, “Meta is committed to enabling economic opportunities for businesses, and this charter is more important than ever as we navigate global economic headwinds.
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