Southern films adopt ensemble casts to transcend language barriers, go pan-India
1 month ago

Southern films adopt ensemble casts to transcend language barriers, go pan-India

Live Mint  

Not long ago, southern language films would invariably cast a star from that particular language and a popular Bollywood actor, bringing out multiple dubbed versions to boost their appeal and business. Southern filmmakers have now upped their game, throwing the net wider and embracing an ensemble cast to cater to pan-India audiences, as streaming platforms and compelling content tear down language barriers. Trade experts said that after Jawan released last year, no Hindi movie has managed to draw big numbers in Tamil Nadu, Kerala, Andhra Pradesh and Telangana, once lucrative markets for commercial films featuring top Hindi film stars like Shah Rukh Khan and Salman Khan. Film producer Yusuf Shaikh pointed out that without such pan-India ensemble casts, films essentially stay local and rooted to the language they are originally made in.

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