Yes, That Viral LinkedIn Post You Read Was Probably AI-Generated
AI-generated writing is now all over the internet. The Microsoft-owned social media site for business professionals has embraced AI, even offering LinkedIn Premium subscribers access to its own in-house AI writing tools that can “rewrite” posts, profiles, and direct messages. The initiative appears to be working: Over 54 percent of longer English-language posts on LinkedIn are likely AI-generated, according to a new analysis shared exclusively with WIRED by the AI detection startup Originality AI. When we detect such content, we take action to ensure it is not broadly promoted,” says Adam Walkiewicz, LinkedIn’s head of “feed relevance.” “We see AI as a tool that can help with review of a draft or to beat the blank page problem, but the original thoughts and ideas that our members share are what matter.” LinkedIn is for finding a new job and keeping in touch with former coworkers, which means it’s a relatively staid social media platform. But LinkedIn users who spoke to WIRED say that they rely more on general-purpose large language models to cobble their LinkedIn posts together rather than bothering with specialty AI tools.
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