Coca-Cola to double amount of recycled plastic in its bottles by 2020
7 years, 8 months ago

Coca-Cola to double amount of recycled plastic in its bottles by 2020

The Independent  

Get the free Morning Headlines email for news from our reporters across the world Sign up to our free Morning Headlines email Sign up to our free Morning Headlines email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Coca-Cola is to increase the amount of recycled plastic in its bottles to 50 per cent, the company has announced – a doubling of the current amount of 25 per cent. The company, whose brands include Fanta, Sprite, Oasis, Lilt and Schweppes in addition to its traditional cola drink, said it will invest millions of pounds in buying recycled plastic from “Europe’s largest and most advanced plastic bottle recycling facility” in Lincolnshire in order to meet its new target. Jon Woods, general manager of Coca-Cola Britain, told The Guardian: “Doubling the amount of recycled material in all of our plastic bottles is a significant investment and sends a clear signal we want to play a positive role in supporting the circular economy here in Great Britain” The company is also investing in an advertising campaign, set to reach 35 million people in Britain, to encourage people to recycle their bottles. “Coca-Cola is huge in scale and this is not an ambitious target.” Coca-Cola said it cannot currently raise its target further because there “isn’t enough food-grade quality recycled plastic available in the UK”.

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