
'Younger Indians want fine jewellery for everyday wear'
Live MintThe space houses experience spaces for international luxury watches and jewellery brands, along with a bar and a fine-dining room that can serve as a space for a pop-up or a curated dinner meet. When Sheth’s brother Biren Vaidya joined the luxury jewellery house, he believed that India's luxury and jewellery experience needed a facelift and opened The Rose Salon in Mumbai’s Breach Candy area, followed by another store in Delhi’s DLF Emporio. In an interview with Lounge, Vaidya, the managing director of the Rose Group, discusses the new luxury consumer, jewellery trends and why watches are getting more ornamental. After two decades in the jewellery market at Opera House, I realised that my generation, in the early 2000s till 2020, had travelled overseas, the economy had opened, and we all were seeing lot of luxury brands abroad.
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