More than 1.6 million social media accounts are owned by underage children
2 years, 1 month ago

More than 1.6 million social media accounts are owned by underage children

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. Please try again later {{ /verifyErrors }} More than 1.6 million social media accounts owned by children are falsely registered with an adult age, a survey by the advertising regulator suggests. This mean more than 3.6 million social media accounts owned by young people carried false ages, the ASA said. With many children registering on social media with a false age, it’s vital that marketers of age-restricted ads consider their choice of media Guy Parker, ASA director Of the 11,424 ads seen by the children, 435 were age-restricted. “With many children registering on social media with a false age, it’s vital that marketers of age-restricted ads consider their choice of media, use multiple, layered data to target their ads away from young people and monitor the performance of their campaigns.

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