Mind your language on the Indian internet
7 years, 3 months ago

Mind your language on the Indian internet

Live Mint  

Whenever I hear my Bengali in-laws talk about how the ilish maach is so much better in Dhaka, or my Punjabi college-mates talk about their visits to the other Punjab, it reinforces a fundamental belief that I have about the Indian identity. According to the KPMG-Google report Indian languages—Defining India’s Internet, over 23 crore Indians are Indian language internet users. That sense of total disorientation and nervous fumbling is what the Indian language internet user experiences every single day. Since they already serve hundreds of millions of Indians, they don’t have to go through the trouble of acquiring Indian language users online. According the same KPMG-Google report, 60% of Indian language internet users said limited language support and content was the largest barrier for adoption of online services.

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History of this topic

Indian AI model’s local language viability faces content availability barrier
1 month, 1 week ago

Indian AI model’s local language viability faces content availability barrier

The Hindu  

A key goal of Indian startups and the IndiaAI Mission has been to create a foundational large language model that is tuned to Indian languages. That has so far been a tall order, as the amount of Indian language content online — a key source of training data in English, which is what most foundational models like OpenAI and Google’s …

Study predicts India's internet users will cross 900 mn by 2025 with increased adoption of Indic languages
2 months ago

Study predicts India's internet users will cross 900 mn by 2025 with increased adoption of Indic languages

Hindustan Times  

The internet user base in India is set to cross 900 million this year, propelled by the growing use of Indic languages for digital content, according to a report by IAMAI and KANTAR. Nearly all internet users accessed content in Indic languages, with Tamil, Telugu, and Malayalam emerging as the most popular due to their extensive availability. The 'Internet in …

YouTube is the most popular platform for Indian language news consumers: Report
1 year, 10 months ago

YouTube is the most popular platform for Indian language news consumers: Report

India TV News  

YouTube, a Google-owned video streaming platform is the most popular platform for Indian language digital news consumers, with a whopping 93 per cent using it to access news, a report revealed on Thursday. The report by Google News Initiative in partnership with marketing data and analytics company Kantar captures the distinct news content consumption preferences and behaviours of the online …

Indians access news online via YouTube (93%), Social Media (88%) and Chat apps (82%), the Google-Kantar Report
1 year, 10 months ago

Indians access news online via YouTube (93%), Social Media (88%) and Chat apps (82%), the Google-Kantar Report

The Hindu  

Google, in partnership with Kantar, on Thursday announced findings of India’s digital news ecosystem. It noted that an Indian language consumer uses as many as 5.05 platforms on an average to access news online with YouTube, Social Media and Chat apps emerging as popular pathways. Around 45% users discover news via news publishers’ websites or apps, the report titled ‘Indian …

Google is bilingual in India, whether users ask for it or not
1 year, 11 months ago

Google is bilingual in India, whether users ask for it or not

The Hindu  

There’s a reason people in India have been seeing bi-lingual search results on Google. “Using advanced machine learning-based translation models and a cross-language search technology, we’ll serve you high-quality and relevant content in your local language alongside English results, if that’s how you choose to view them,” Google had said in its blog post announcing bilingual results. A similarly inconsistent …

How accelerating digital transformation in banking is bridging language barrier gap
2 years, 1 month ago

How accelerating digital transformation in banking is bridging language barrier gap

India TV News  

How accelerating digital transformation in banking is bridging language barrier gap Out of the 140 crore population of India, only 15 per cent or fewer Indians are comfortable and can understand documents in English. Out of the 140 crore population of India, only 15 per cent or fewer Indians are comfortable and can understand documents in English. Local users gain …

Google For India Announce New Search Feature to give users access to web pages in Indian Local Languages
3 years, 4 months ago

Google For India Announce New Search Feature to give users access to web pages in Indian Local Languages

ABP News  

New Delhi: In a bid to extend the benefits of the country's growing digital economy to more people, Google India on Thursday announced a slew of new product features and partnerships at the seventh edition of Google For India event. The search engine giant announced vaccination booking, local language and voice support in Search and its digital payments platform, Google …

Our digital payment systems can transform the creative economy
4 years, 3 months ago

Our digital payment systems can transform the creative economy

Live Mint  

The internet is on the cusp of one of the biggest changes in its short history—frictionless and ubiquitous micropayments. India too has all the building blocks necessary for a similar evolution—huge demand for local-language content, wide adoption of mobile payments, and massive social followings of internet stars. On the old internet, Indian language creators face a double whammy—they’re unable to …

Google strengthens language capabilities to drive internet adoption in India
4 years, 3 months ago

Google strengthens language capabilities to drive internet adoption in India

The Hindu  

Google on Thursday said it is adding capabilities that will make it easier for people to get search results and navigate on Google Maps in additional Indian languages, and even learn how to solve math problems in Hindi. The addition of these features is part of Google's effort to solve challenges around consumption, communication and creation of content in local …

Vernacular language software need tech boost to bring more users on board
5 years, 4 months ago

Vernacular language software need tech boost to bring more users on board

Business Standard  

Vernacular language software need tech boost to bring more users on board There are concerns that little or no standardisation has taken place to ease access for new-to-internet and vernacular users, and digital platforms continue to rely on made-for-English user formats Premium Representative Image Romita Majumdar Mumbai Initiatives like Digital India have provided technology platforms with a great incentive to …

With an eye on next 200 mn internet users, Flipkart introduces Hindi interface
5 years, 6 months ago

With an eye on next 200 mn internet users, Flipkart introduces Hindi interface

Live Mint  

New Delhi: Flipkart on Tuesday announced the introduction of Hindi interface on its platform to make it more engaging and meaningful for the next 200 million customers coming online to experience e-commerce in a more inclusive and seamless manner. The Hindi interface, brought about after months of intensive research, takes a holistic approach of understanding the needs and requirements of …

New mobile apps ride high on vernacular languages
6 years, 2 months ago

New mobile apps ride high on vernacular languages

Live Mint  

New Delhi: Did you know that TikTok was one of the most-downloaded mobile apps for Apple and Android devices in 2018—dethroning established names like YouTube, Instagram and Snapchat? It is just one of the many new social media apps—Indian and Chinese—that have become popular across tier II and III towns across India spurred by rising disposable income, reduced mobile data …

How AI is helping firms tap users of Indian languages
6 years, 6 months ago

How AI is helping firms tap users of Indian languages

Live Mint  

Do you know that close to a million bookings are done in local languages daily on the Ola app? HDFC Securities became India’s first trading house to offer stock trading services in local languages over “HDFC Sec” Android app, enabling its customers to buy and sell stocks in 12 Indian languages. Reverie, one of the first Indian technology-based languages localization …

E-commerce in India: Over 50 million consumers stopped shopping online after their first purchase, says study
6 years, 7 months ago

E-commerce in India: Over 50 million consumers stopped shopping online after their first purchase, says study

Firstpost  

A language barrier reportedly discourages many online shoppers, as most e-commerce platforms are in English, and at times in Hindi. Even though India has logged rapid e-commerce growth, the picture isn’t all that rosy for the big players as over 50 million consumers stopped shopping online, in the last 12 months, after making their first purchase, a media report said, …

‘Users of Marathi, Telugu more digitally engaged than Hindi’
6 years, 8 months ago

‘Users of Marathi, Telugu more digitally engaged than Hindi’

Live Mint  

New Delhi: While Hindi is the most widely used Indian language online, users of Marathi, Bengali and Telugu show more engagement, a report by Reverie Language Technologies showed. The Digital Indian Language Report analysed online language usage patterns of 89,000 Android users who have installed Reverie’s app, Indic Keyboard Swalekh Flip. “This data point shows us that users of these …

Online content in Indian languages low, says expert
10 years, 2 months ago

Online content in Indian languages low, says expert

India TV News  

Kolkata: Online content in Indian languages in the areas of entertainment, e-shopping and local services is significantly low in comparison to content in English, a programming expert said here Friday. According to M. Krishna Doss, senior program manager, Microsoft India, there is a shortage of original content in Indic languages which form the dominant linguistic family of the Indian subcontinent. …

Google initiative to promote Indian languages on web
10 years, 4 months ago

Google initiative to promote Indian languages on web

The Hindu  

Google on Monday announced the creation of an Indian Language Internet alliance, in partnership with various content providers, to make available local language content on the Internet with an aim to bring 300 million Indians online by 2017. Through this initiative we hope to enable 300 million Indian language users to become highly engaged Internet users by 2017,” Google India …

Yahoo India expands into five more Indian languages
13 years, 1 month ago

Yahoo India expands into five more Indian languages

Firstpost  

By the end of 2012, Yahoo India will provide content in eight local Indian languages in a bid to expand its user base. Yahoo’s existing local language content is provided by partnerships with Jagran, Lokmat, Dinamalar and Anandabazar Patrika, and it may expand this model to support the extra languages, according to MediaNama, which also says : “Yahoo claims that …

Write in English, read in Hindi
15 years, 4 months ago

Write in English, read in Hindi

The Hindu  

If you are to spy on the thousands of messages darting across Indian mobile networks at any given point of time, you may find some interesting linguistic patterns. Quillpad's web avatar, which preceded Google's now popular transliteration tools by a year, registered no less than 1.16 lakh unique users in September. For starters, Quillpad's predictive engine is far more intuitive, …

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