Australian Open officials have to be careful going into debt to attract tennis superstars
ABCIn the fully vaccinated future, we will no doubt look back on the time of COVID-19 as a period of personal and communal sacrifice. Having gained the necessary quarantine concessions from the Victorian Government, Tennis Australia will not ask the world's best tennis players to make the kind of sacrifices other athletes have endured to keep their sport continuing. Tennis Australia has to be careful how it spends its cash Emblematic of a sport in which the top players hold a disproportionate amount of power, the Australian Open will go into debt to pay for chartered flights, hotel quarantine and meals for even those players who could afford to buy the five-star hotels they will occupy. Tennis Australia higher-ups like Jayne Hrdlicka and Craig Tiley have worked hard to make the Australian Open a popular event. Again, Tennis Australia might argue the very presence of the Australian Open is its greatest asset in driving participation and gaining sponsorship and media rights revenue required to fund community programs.