
Snapchat, Amazon partnered for Virtual Try-On shopping experience
India TV NewsSnapchat, Amazon partnered for Virtual Try-On shopping experience Snapchat has partnered with the aggregator giant- Amazon for its AR-powered Virtual Try-On shopping experience. Snapchat has announced its partnership with Amazon for its augmented reality-powered Virtual Try-On shopping experience that will offer Snapchat users the ability to digitally try on eyewear styles from a range of popular brands. Amazon created an AR shopping experience for its customers using Snap's self-service creation system, Lens Web Builder, which was able to use Amazon's existing 3D models for scalable AR assets, according to the report. Snap users can access the new Amazon AR shopping feature through the @amazonfashion public profile on the Snapchat app, Snap's Lens Explorer, the new "Dress-Up" tab featuring AR shopping experiences, or the Snap Camera Lens Carousel.
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