Arthouse films, documentaries set for bigger release
4 years, 1 month ago

Arthouse films, documentaries set for bigger release

China Daily  

Poster of Tough Out. More arthouse films and high-quality documentaries, which are often unfairly marginalized in mainstream film market for their limited business value, may have more chance to be distributed and screened in Chinese cinemas, thanks to a new agreement reached in Beijing on Thursday. Elemeet, a film distribution platform that facilitates a limited release of specialty films, and iQiyi, China's major online streaming media platform, signed a strategic agreement in Beijing to create more screening opportunities, online and offline, for young generation filmmakers' work, often their first feature-length films. The studio Factory Gate Films and FIRST International Film Festival, China's main platforms nurturing young filmmakers, will also to join the cooperation by providing resources to new talents. This film, which won best documentary award at this year's FIRST International Film Festival, will be premiered on Dec 11 in cinemas nationwide.

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